PORTLAND, Ore., Sept. 27, 2017 /PRNewswire/ -- Schmidt's Naturals is expanding their mission to provide quality natural alternatives to conventional personal care products by introducing their first non-deodorant product line extension—Schmidt's Bar Soaps. One of the most-requested products by Schmidt's customers, soap signals a step forward in the brand's planned expansion throughout the bathroom and into the household.
Schmidt's bar soaps are available now in six signature scents that mirror the brand's signature deodorant line, and each contains a unique natural exfoliant— Rose + Vanilla (with exfoliating Vanilla Bean), Bergamot + Lime (with exfoliating Orange Peel), Ylang Ylang + Calendula (with exfoliating Apricot Seed), Lavender + Sage (with exfoliating Jojoba Seed), Cedarwood + Juniper (with Charcoal and exfoliating Volcanic Sand), and Fragrance Free. Aromatic and moisture-rich, the soaps provide a luxurious cleansing routine for face and body.
Their natural formulation holds up the same core values and standards that Schmidt's is renowned for—quality, plant-based ingredients without controversial additives like SLS, phthalates, PEG, artificial dyes, or artificial fragrance. They are true saponified soaps with no compacted detergents, and, like Schmidt's deodorants, are certified vegan and cruelty-free.
"We are delighted to extend Schmidt's product lines beyond our signature deodorants. The development of bar soaps is just the beginning to a growing line of innovative plant and mineral powered products. We are truly amplifying the needs of our consumers and incorporating their voices into our own unique POV. Our soaps are a direct response to customer demand," says Jaime Schmidt, Founder and Chief Product Officer of Schmidt's Naturals.
Chief Global Strategy Officer of Schmidt's Naturals, Michael Cammarata, continues, "This is a turning point in the natural industry and we are taking it to a new level by continuing to listen to our consumers and produce the highest quality products. Schmidt's is outselling conventional deodorants in Target and driving more traffic into stores than any other natural brand. The consumers want more products from Schmidt's, and we are listening!"
Bar soaps are available now at SchmidtsNaturals.com for $5.49 and in select retailers. Plans for an expansive launch in national chains is slated for early next year.
About Schmidt's Naturals: Founded in 2010 with the mission to "change the way you think about deodorant," the Portland-based brand has earned a reputation among many as the only natural deodorant that "actually works." With its eye-popping packaging, alluring scents derived from natural botanicals, and a superior formula that outperforms the competition, Schmidt's is a safe and effective alternative to traditional chemical-based deodorants and antiperspirants. Follow Schmidt's Naturals (@SchmidtsNaturals) on Facebook, Instagram, and Twitter. For more information on Schmidt's Naturals, please visit schmidtsnaturals.com.