Schmidt's Naturals Makes 'WAVES' This Summer With New Tropical Ocean-Inspired Scent, Donates Proceeds To Surfrider Foundation

"WAVES is unlike any other scent that we've produced to date – the undertones of cool water and peaks of tropical fruit evoke the ultimate summer aroma. We also partnered with Portland illustrator Jillian Barthold to create a super stylish and vibey label," says Jaime Schmidt, Founder and Chief Product Officer of Schmidt's Naturals. "We are always striving to bring innovation to the category in a way that is progressive and ethically responsible; true to the brand's mission. By partnering with the Surfrider Foundation, we are helping preserve our globe's most cherished natural resource… and smelling super fresh while doing so."

Known and praised for its dedication to earth-friendly business practices, Schmidt's Naturals will donate 5% of WAVES total sales to Surfrider Foundation, in support of its work to combat ocean pollution and coastal degradation.

"We are excited to partner with Schmidt's Naturals on its new WAVES scent. The brand's commitment to natural ingredients aligns with our mission to protect the world's ocean, waves, and beaches by advocating for clean water and reducing plastic pollution," says Briana Goodwin, Oregon Field Manager for Surfrider Foundation. "In this consumer-driven society, arguably the biggest impact one can have on the environment, positive or negative, is through what you purchase. We applaud Schmidt's Naturals for creating products that are better for both you and the ocean! Protect what you love."

The launch of WAVES will kick off with a "First Thursday" summer bash that is free and open to the public at the Poler Flagship Store on July 6. Those in attendance can expect special raffles with prize packages featuring Poler gear and apparel, plus swag incorporating WAVES packaging artwork. In addition to introducing WAVES to the masses, the launch event will benefit the Surfrider Foundation.

"Poler Portland is super excited to host the official launch party for Schmidt's Naturals summer scent, WAVES, benefiting Surfrider," says Poler. "5% of sales (and 100% of donations at the party) of WAVES will be donated to aid Surfrider's fight for the clean water and healthy beaches that are essential for camp vibes. Deodorant without sketchy chemicals doesn't hurt either. We're stoked on Schmidt's limited edition WAVES scent!"

"As we continue to change the world, one body at a time, organizations such as Surfrider continue to prove the greater good can increase when we join arm in arm," says Michael Cammarata, Chief Global Strategy Officer of Schmidt's Naturals.

In addition to its monetary donation, Schmidt's will participate in Surfrider's Portland Action Day beach clean-up event taking place on July 11 at Sellwood Riverfront Park.

WAVES is available for purchase in Original ($8.99) and Sensitive Skin ($10.99) formulas online and in retail exclusively at the Poler Flagship Store in Portland, Oregon. For more information on Schmidt's Naturals, WAVES, and other products, please visit: schmidtsnaturals.com.

To learn more about the Surfrider Foundation, visit: www.surfrider.org.

About Schmidt's Naturals:
Founded in 2010 with the mission to "change the way you think about deodorant," the Portland-based brand has earned a reputation among many as the only natural deodorant that "actually works." With its eye-popping packaging, alluring scents derived from natural botanicals, and a superior formula that outperforms the competition, Schmidt's is a safe and effective alternative to traditional chemical-based deodorants and antiperspirants. Follow Schmidt's Naturals (@SchmidtsNaturals) on Facebook, Instagram, and Twitter. For more information on Schmidt's Naturals, please visit schmidtsnaturals.com.

About Surfrider Foundation:
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 500,000 supporters, activists and members, with more than 80 volunteer-led chapters and 60 clubs in the U.S., and more than 400 victories protecting our coasts. Learn more at www.surfrider.org.

About Poler:
Founded in 2011, Poler Outdoor Stuff is a brand created to bridge the gap between action sports and traditional outdoor activities, recognizing that a modern active outdoor lifestyle encompasses them both. Poler makes gear for people who are travelers, couch surfers, regular surfers, skateboarders, snowboarders, campers, bicyclists, parents, kids...and everyone in between. Learn more at polerstuff.com.

Media Contact:
Elana Weiss & Ashley Tom
The Rose Group
(310) 418-2188
[email protected] / [email protected]

SOURCE Schmidt's Naturals

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