LOS ANGELES, Jan. 11, 2016 /PRNewswire/ -- Schneider Publishing has partnered with the Center for Exhibition Industry Research (CEIR), the world's preeminent source of primary exhibition-related research studies. As a result of the partnership, CEIR will serve as a valuable source of information about face-to-face meetings and events for the various markets that Schneider Publishing serves.
"We believe that partnering with CEIR provides tremendous value for our readers and clients," said Timothy Schneider, president and CEO of Schneider Publishing, which publishes Association News and SportsTravel magazine. "CEIR has long been a trusted name in the exhibition industry and we look forward to being able to share their well-researched data that will help inform the decisions of our readers and clients."
CEIR has produced hundreds of reports serving a range of purposes that include educating up-and-coming industry leaders, measuring exhibition performance against sector benchmarks and obtaining funding for expansion projects. It is currently focusing on research topics that include strategies to engage younger audiences in attending exhibitions and events, data that identifies trends to enhance overall ROI and an industry standard model for measuring economic impact on host cities.
"A partnership with Schneider Publishing was a natural fit for CEIR," said Brian Casey, CEIR president and CEO. "We are impressed with the number of readers and the group travel markets that Schneider Publishing is able to reach, and we are pleased that a company with such a strong understanding of the exhibition industry will serve as a platform for CEIR."
As a CEIR media partner and sponsor, Schneider Publishing will publish a blog with content drawn from CEIR special research studies and Guru reports. The blog will also include data from the annual and quarterly CEIR Index Reports that measures the performance of the exhibition industry in four key metrics: professional attendance, net square feet of exhibit space sold, number of exhibiting companies and gross revenue. CEIR Index results for the Association News blog will focus on overall exhibition results and the SportsTravel blog will explore results from the CEIR sports, travel and entertainment sector.
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Media Contact: Ann Shepphird
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SOURCE Schneider Publishing