School Uniforms Increasingly Seen As Fashionable

The "Private School Look" Gets Its Close-Up On TV, At Retail

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Feb 16, 2010, 10:08 ET

NEW YORK, Feb. 16 /PRNewswire/ -- Appearances on popular television shows like "Gossip Girl" and in the windows of trendy apparel retailers are helping to propel school uniforms to the top of the fashion charts, according to French Toast (www.frenchtoast.com), a leading supplier of school uniforms for boys and girls.

In addition to the exposure on "Gossip Girl" and in store windows, plaids and other staples of the "private school look" are being featured in newspapers and magazines and on some younger celebrities, said Michael Arking, president of FrenchToast.com.

"Pop culture seems to have embraced the school uniform as fashionable," Arking noted, adding that "it certainly doesn't hurt that school uniforms are also incredibly affordable." A full school uniform outfit, including tops, bottoms and a sweater, costs about $120 at www.frenchtoast.com.

Another interesting aspect of this trend, said Arking, is that kids are using accessories to dress up their school uniforms. Arking pointed out that students are using scarves, ties, jewelry and other accessories to "personalize" their school uniforms to create their own unique statement. And in today's economy, parents and kids alike are becoming very creative and uniforms are being worn on weekends and in other venues besides the schoolroom.

About French Toast

Since 1958, French Toast has provided families with quality children's wear and school uniforms at great prices. Schools and school districts across the country also turn to French Toast for information and tools that can help them adopt their own school uniform and dress code policies.

French Toast Uniforms can be found at major retailers or at www.frenchtoast.com. Parents can also request a catalog by mail by calling 1-800-FRENCHTOAST.

For school inquires about adopting a uniform program and to request our free Partnership for Education kit call 1-888-55 SCHOOL.

French Toast can be found on Facebook: http://www.facebook.com/home.php?filter=pp#/pages/FrenchToastcom/119383800713?ref=nf and on Twitter: http://twitter.com/FrenchToastcom