Schwinn Flash Lighted Helmet - A Simple Solution for Cyclists Looking to Maximize Visibility
MADISON, Wis., June 1, 2016 /PRNewswire/ -- Schwinn, a brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), announced today that Consumers Digest, a leader in providing consumers with top product recommendations, named the all-new Schwinn Flash Lighted Helmet a Consumers Digest Best Buy. Consumers Digest Best Buys are products that offer exceptional value for their price. Helmets were selected based features, fit and ease of adjustment. While the Schwinn Flash fit the criteria, it was the only helmet tested with an easy-to-use rear light.
The fully integrated rear light on the Schwinn Flash helmet positions the light near the rider's eye level for maximum visibility and has three modes: steady, probe and flash for various riding conditions. Additionally, the location of the light allows the rider to turn it on or off without removing the helmet.
"Cycling safety is a primary concern when we design a helmet," said Scott Rice, Senior Director, Global Brand Parts and Accessories. "The Flash's integrated high-end LED technology is a meaningful safety feature that allows for maximum visibility – something all riders will appreciate."
"When designing helmets, fit is an important feature," added Rice. "The Schwinn Dial-Fit system is a quick and easy way for riders to adjust the helmet to ensure a comfortable and safe fit."
The Schwinn Flash also features 19 vents for maximum ventilation, full shell coverage for ultimate protection while on the road, a removable visor, and a replaceable battery.
The Schwinn Flash is available at Target in stores and online at Target.com. The helmet retails for $29.99. Head to www.SchwinnBikes.com to learn more about Schwinn and its breadth of products. Follow Schwinn on Facebook, Twitter, Instagram, and Pinterest.
ABOUT DOREL SPORTS
Dorel Sports, a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A), owns one of the most comprehensive portfolios of brands in the bicycling and recreational industries including Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,450 people in facilities located in twenty five countries worldwide.
ABOUT THE CONSUMERS DIGEST BEST BUY
The Consumers Digest Best Buy designation is a registered certification mark of Consumers Digest Communications, LLC, used in this press release with permission. For award information, visit ConsumersDigest.com.
Contact:
Erin Kelly
1-212-528-1691
[email protected]
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SOURCE Schwinn
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