Scion Brings All-New 2011 tC to Life With Augmented Reality Game
TORRANCE, Calif., Sept. 14 /PRNewswire/ -- In anticipation of the 2011 tC hitting market October 1st, Scion brings to life the next-generation of its most popular model with an interactive augmented reality game that puts you in the driver seat at www.TakeOnTheMachine.com. Now you can you experience the refined aggression firsthand, with added power and performance, an aggressive new look and a more premium feel – all before it hits showroom floors.
(Photo: http://photos.prnewswire.com/prnh/20100914/LA63852)
(Photo: http://www.newscom.com/cgi-bin/prnh/20100914/LA63852)
Get behind the wheel now at www.TakeOnTheMachine.com.
Enter: The Machine. The augmented reality ("AR") game puts players in a dystopian world where the city is the machine. Driven to slow us down with daily obstacles, the key to breaking the mold is the 2011 tC. See the commercial spot here.
Game Overview: Deep into the belly of Machine City, users make their escape by making split second reactions as obstacles are thrown their way. Fast. Smooth. Control the tC through the machine's one track using an AR print marker (optional keyboard system available). Race against the clock - the car automatically accelerates towards max speed and slows down if the player hits an obstacle. Escape and take on the machine. AR game instructional video here.
Game Features:
- Scoring: The user's score is calculated based upon time. If the user has connected using Facebook Connect, they can save their scores to Facebook.
- Leaderboard: Using Facebook Connect, the user can compare their score to their friends scores. The all-time high scores will be displayed on the site.
- Achievements: If the user reaches a certain time, you can unlock different customized tCs.
The first re-design since it hit the market in 2004, the next-generation 2011 tC builds on its strong history of personal expression to be a leader in both performance and sophistication. It's fearless and driven – by offering more horsepower, more torque and a quicker 0-60 all while providing more MPG. It's sexy and refined – by setting the standard for premium among the compact class with top-of-the-line features such as a panoramic moonroof, 300-watt audio system with premium 8-speaker configuration, and 18-inch alloy wheels. Its aggression is deliberate and demands a reaction.
Part of a larger cross-media teaser campaign, Take On the Machine picked up after the Unlock the tC Road Trip and made its wide release September 10th. With print, billboards and a 3D trailer before "Resident Evil: Afterlife," all invite viewers to enter the machine at the go-to online destination – www.TakeOnTheMachine.com. Find full 2011 tC specs, pricing, video and images. New features will be unlocked throughout the campaign, such as alternate game endings, bonus scenes and a spot to 'Build Your tC.'
About 2011 tC
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About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in early 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
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SOURCE Scion
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