SEATTLE, Jan. 13, 2015 /PRNewswire/ -- Culinary experts at Krusteaz – maker of premium baking, pancake and waffles mixes – predict pizzas, sandwiches, and turnovers made with flatbread will top football fans' menus for parties. Since introducing its line of easy-to-make flatbread mixes in popular flavors like Garlic & Onion, Italian Herb and Whole Wheat, Krusteaz has experienced immense success in the category and anticipates continued growth in the New Year.
"2014 was a big year for flatbread, and early sales data from our new line indicates that consumers are embracing the option to create flatbreads at home," said Andy Heily, SVP Sales & Marketing, Krusteaz. "Flatbread is an incredibly versatile pantry staple, and we see its popularity only increasing in 2015, starting with more fans incorporating it into their Big Game menus."
According to the U.S. Department of Agriculture, the Sunday of the Big Game is "the second highest day of food consumption in the U.S." More consumption means the need for more options. For party hosts looking for simple flatbread recipes to quarterback their game-day menus, Krusteaz has curated a list of simple and tasty appetizers, pizzas and main dishes that are sure to satisfy while still giving party hosts plenty of time to enjoy watching the game.
Tasty Turnovers, Dips & More
First down on the table: flatbread appetizers. Before the turnovers start on the field, party hosts can whet fans' appetites with their own Game Day Cheeseburger Turnovers or Fiery Bruschetta Bites. Both are fan favorites.
Forget Pizza Delivery. Make Flatbreads!
While pizza makers huddle in preparation of the year's biggest pizza delivery day, fans can create delicious flatbread pizzas right at home. Recipes like Krusteaz's Grilled Flatbread Pepperoni Pizza and even light recipes like the Little Guilt Grilled Flatbread and Thai Chicken Flatbread with Homemade Light Peanut Sauce showcase simple ingredients that will be winners with fans of all ages.
"On game day, I'll add my team's colors to my flatbread social table by displaying my pizza toppings in festive containers and garnishing drinks with multi-colored straw and party flags," said Sbranti. "The Big Game is a big day in our house, and I'll be reaching for my Krusteaz Flatbread mixes since they're the perfect canvas for some of my guests' favorite foods."
Available in three flavors, Italian Herb, Garlic & Onion and Whole Wheat, Krusteaz Flatbread mixes first hit shelves in September 2014. The mixes are sold at most national grocery chains for approximately $2.59. Consumers can find additional flatbread inspiration at krusteaz.com/flatbread.
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to "Seize the What If…"™ and have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.
About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high-quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz®, WildRoots®, Kretschmer® Wheat Germ and Alpine® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, food service, and club store channels throughout the United States.
*10 minutes average baking time