Scorpion deepens its investment in pest control and lawn care, acquires Coalmarch Marketing

Coalmarch's team, client relationships, and pest and lawn care expertise join Scorpion, gaining more technology, data, and resources for Coalmarch clients

SALT LAKE CITY, Oct. 19, 2026 /PRNewswire/ -- Scorpion, the leading provider of digital marketing and technology solutions for local businesses, today announced it has acquired Coalmarch Marketing, a Raleigh, North Carolina-based digital marketing agency dedicated to the pest control and lawn care industries since 2004. The move deepens Scorpion's investment in pest control, lawn care, and landscape marketing, bringing Coalmarch's team, its client relationships, and more than two decades of experience to Scorpion.

"This is really about two great teams coming together," said Trey Pelz, Scorpion's General Manager of Pest. "Coalmarch has built something special: great people, strong relationships, and a team that truly understands this industry. We don't want to change what's already working. We want to build on it and put more behind it. There's no technology that can replace a great relationship, but we can give it more tools, better data, and more resources to help these businesses grow. That's really what this is about: keeping what works, and giving it more."

"We're entering one of the most interesting periods marketing has ever seen, and we're investing heavily in the technology and data behind it," Pelz said. "Coalmarch's clients keep the high-touch, industry-specific experience they already know, now with even more behind it."

Jeff Davis, CEO of Coalmarch, shares that view. "I've gotten to know Trey and the Scorpion team well, and I've seen firsthand how they operate," said Davis. "They share the same commitment to client growth that we've built Coalmarch on, now backed by a level of technology and investment that makes what we've built even stronger."

Coalmarch clients now gain access to RevenueMAX, Scorpion's AI-powered solution built to turn marketing into measurable revenue, not just leads.

"Welcoming Coalmarch to Scorpion is another intentional step in our M&A strategy," said Kirby Oscar, SVP of Corporate Development at Scorpion. "This investment deepens our vertical commitment and supports a key pillar in our long-term growth plans. Coalmarch's team has built an impressive business that has helped the pest, lawn, and landscaping industries grow, and we're looking forward to accelerating that growth."

Respectively, Scorpion and Coalmarch bring more than two decades of pest and lawn-specific marketing experience under one team.

About Scorpion
Scorpion is the leader in helping local businesses find their most valuable clients through digital marketing solutions. With technology focused on driving revenue at every step of the client journey, Scorpion is pushing the industry forward past a focus on leads, and toward a focus on what truly matters, revenue growth. Backed by award-winning AI, unmatched data, and more than 25 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there's no guesswork, only growth. To learn more, visit Scorpion.co.

About Coalmarch
Coalmarch is a digital marketing agency dedicated exclusively to the pest control and lawn care industries. Founded in 2004 and based in Raleigh, North Carolina, Coalmarch has spent more than 20 years helping pest and lawn care businesses grow through SEO, paid search, website development, and marketing built specifically for how these companies operate in the field. Coalmarch is now part of Scorpion. Learn more at Coalmarch.com.

Media Contact
Scorpion Public Relations
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SOURCE Scorpion