LOS ANGELES, April 19, 2011 /PRNewswire/ -- RIESTER is pleased to announce the addition of Scott Morehead to its executive management team. Morehead will serve as Executive Director of Media, overseeing RIESTER's Media department.
Morehead brings over 28 years of experience planning and buying traditional and digital media. He has managed media departments for several ad agencies and planned media campaigns for an impressive list of clients.
He began his advertising career in Chicago working in the media departments at Leo Burnett, DDB Needham Worldwide and BBDO. He advanced to direct the media staff at Louis London, Momentum, Brighton, and Adamson in St. Louis before joining Barkley in Kansas City where he most recently served as VP/Group Planning Director.
"We conducted an extensive national search to find a media leadership professional with tremendous experience in digital media as well as traditional broadcast, print and outdoor media," said RIESTER CEO Tim Riester. "Scott has all the expertise RIESTER's clients need, plus his competitive spirit and approachable personality is a perfect match for RIESTER's culture."
Morehead has a deep understanding of how to maximize media dollars spent in today's fast changing environment. "Today's media reality is that the traditional interruption model has lost impact," Morehead said. "We craft custom communication solutions for our clients that put strategic and creative communications in front of the best potential audience when and where it is relevant to their purchase consideration journey."
He has experience in all categories of RIESTER's client business including: financial services, consumer packaged goods, healthcare, energy, gaming, tourism, education and quick serve restaurants. Morehead has worked on media campaigns for clients including: H.J. Heinz Ketchup, Bud Light, Yoplait, General Mills, Kraft, Clorox, Wrigley, Minute Maid Orange Juice, Progresso, Earth's Best Organic, Blue Cross Blue Shield, Kawasaki, Casino Queen, the Missouri Lottery, St. Louis CVB, Dairy Queen, WestBridge Bank, and the University of Missouri.
Morehead is an economics graduate from DePauw University where he was the two-time captain of the varsity swim team. He also studied abroad in Bogota, Colombia. He is an active member of Coaches vs. Cancer.
Creating and believing in our clients' purpose, and caring about the sustainability of their brands' success, has led to RIESTER becoming one of the largest independent advertising and public relations firms in the Western United States. RIESTER has the knowledge, experience, and resources to help businesses address important challenges in today's vastly changing world. RIESTER offers services in advertising, interactive, media planning, public relations, multicultural marketing and public affairs. Learn more at http://www.riester.com/blog.