Scotts Songbird Selections Donates $50,000 to National Wildlife Federation Oil-Spill Cleanup Efforts

Matching Donation Challenge Issued to Americans

Jun 18, 2010, 11:46 ET from The Scotts Company

MARYSVILLE, Ohio, June 18 /PRNewswire/ -- Scotts® Songbird Selections® Brand Wild Bird Food today announced it is donating $50,000 to the National Wildlife Federation's Gulf Oil Spill Restoration Fund, and is asking Americans to contribute to this cause. Scotts Songbird Selections will also contribute a dollar for dollar match up to an additional $50,000 for all donations made through National Wildlife Federation is calling on Americans to participate in the challenge. The funds will be used for National Wildlife Federation's emergency wildlife surveillance and restoration of wild habitats in the Gulf Coast.

"Wild birds are an important part of our environment and we all need to do our part to conserve and protect them," said Mike Sutterer, vice president Outdoor Living for The Scotts Miracle-Gro Company.  "That's why we're helping the NWF in the Gulf and challenging everyone who cares about birds to do the same."

"We sincerely appreciate the support Scotts Songbird Selections is providing our efforts to protect wildlife in the Gulf," said Jaime Matyas, executive VP and chief operating officer of the National Wildlife Federation. "It is imperative that we maintain a sustained and significant effort to protect and restore the Gulf's wildlife and habitats in response to this devastating oil spill."

Beyond this donation, Scotts Songbird Selections is asking consumers to spread word about this cause. Scotts is communicating the relief work through a variety of consumer touch points such as web sites, e-newsletters, on-hold messages, and consumer outreach. To make a donation, visit To learn more about National Wildlife Federation's work in the gulf, visit

About ScottsMiracle-Gro

With approximately $3 billion in worldwide sales and more than 8,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry and in the U.S., the Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories. For additional information, visit us at

About the National Wildlife Federation

The National Wildlife Federation is America's largest conservation organization. The organization works with more than 4 million members, partners and supporters in communities across the country to protect and restore wildlife habitat, confront global warming, and connect with nature.

SOURCE The Scotts Company