MARYSVILLE, Ohio, April 8, 2011 /PRNewswire/ -- The Scotts Miracle-Gro Company (NYSE: SMG), the world's largest marketer of branded consumer lawn and garden products, today announced that Jim Lyski has been named executive vice president and chief marketing officer, reporting to ScottsMiracle-Gro President Barry Sanders.
"Jim will drive closer alignment between our marketing organization and our consumers by sharpening our focus on insights and analytics and providing increased regional marketing support," said Sanders. "He brings an impressive background to ScottsMiracle-Gro, and I have every confidence in his capability to further position the company for success now and in the future."
Lyski will also be accountable for advancing the company's "Consumer First" strategy specifically to maximize opportunities for sustainable brand portfolio and market share growth, along with continuing to build stronger relationships with consumers.
"While ScottsMiracle-Gro's brands are market-leading in their categories and are the most recognized in the industry, I believe we still have opportunities to take them from good to great," said Lyski. "I'm thrilled and proud to be part of a company like ScottsMiracle-Gro and look forward to maintaining the momentum gained from the company's 'Consumer First' mindset."
Prior to joining ScottsMiracle-Gro, Lyski was chief marketing officer for Nationwide Insurance in Columbus, Ohio, where he was responsible for corporate strategy, marketing, brand management, advertising and communications. He has also held senior level positions in strategy and marketing for CIGNA HealthCare, Inc. and FedEx Corporation.
Lyski serves as president of the Board of Trustees for the Wexner Center Foundation. He graduated from the University of Oregon with an MBA and a bachelor's degree in advertising.
With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.
SOURCE The Scotts Miracle-Gro Company