SDA Becomes American Cleaning Institute, Launches New Website

-- Cleaning, Hygiene and Health Information Online at CleaningInstitute.org

-- New Name and Brand Better Showcases How Cleaning Contributes to Better Living

WASHINGTON, June 16 /PRNewswire-USNewswire/ -- The American Cleaning Institute(SM) (ACI) is the new name of the former Soap and Detergent Association (SDA).

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The Institute introduced its new name and launched a new website to demonstrate the benefits and contributions of cleaning to everyday life.

The new site, www.CleaningInstitute.org, was unveiled during the Institute's 2010 Mid-Year Meeting in Washington, D.C.

"Our new name, brand and website enable us to better tell the story of how cleaning products and practices contribute to better living," said ACI Board Chair Jane Hutterly, EVP of Worldwide Corporate & Environmental Affairs, S.C. Johnson & Son, Inc. "Our industry's commitment to a more sustainable world and enhancing health and the quality of life is stronger than ever and will be well represented by the American Cleaning Institute."

"The American Cleaning Institute reflects our industry's contribution to better living, who we represent, and the well-recognized scientific and technical expertise that we share with audiences around the world," said Ernie Rosenberg, ACI President and CEO.  Rosenberg noted that the Institute's long-standing engagement with the global industry remains unchanged.

The former SDA was established in 1926; its members include the manufacturers and formulators of household, industrial, and institutional cleaning products, their ingredients and finished packaging; oleochemical producers; and chemical distributors to the cleaning product industry.

The launch of the new name and website caps off a year during which the Institute moved into an environmentally-friendly new building (at 1331 L Street NW, Suite 650 in DC) and brought its global business-to-business meeting to a new location, the Grande Lakes Resort in Orlando, Florida.  ACI's next Industry Convention is scheduled for January 25-29, 2011.

The American Cleaning Institute(SM) (ACI - formerly The Soap and Detergent Association) is the Home of the U.S. Cleaning Products Industry® and represents the $30 billion U.S. cleaning products market.  ACI  members include the formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and oleochemical producers.  ACI and its members are dedicated to improving health and the quality of life through sustainable cleaning products and practices.

SOURCE American Cleaning Institute