SEAFIE to Debut at 20th Anniversary Malaysian International Furniture Fair

Southeast Asia Furniture & Interiors Import-Export Exhibition Moves to March 2014

Jul 21, 2013, 21:00 ET from UBM Asia (Malaysia)

KUALA LUMPUR, Malaysia, July 21, 2013 /PRNewswire/ -- UBM Malaysia announced today that the inaugural Southeast Asia Furniture & Interiors Import-Export Exhibition (SEAFIE) scheduled for 13-16 September in Kuala Lumpur has been moved to next year and will premiere at the 20th Anniversary Malaysian International Furniture Fair (MIFF) held 4-8 March at the Putra World Trade Centre and the MATRADE Exhibition and Convention Centre (MECC) Kuala Lumpur, Malaysia.

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Ms Karen Goi, General Manager, Furniture & Interiors of UBM Malaysia, said while SEAFIE has drawn very encouraging buyer interest with pre-registration from over 40 countries to-date, the decision to move back SEAFIE was due to the response from exhibitors to participate at this time of year does not meet UBM Malaysia's benchmarks and standards.

"We see the demand is strong for mid-to-high end furniture and furnishings in ASEAN; but for now must also consider our responsibility to all of our customers both furniture manufactures and buyers. Still, we have chosen to continue to create a platform for buyers, architects and designers interested in the mid-to high end products by launching SEAFIE as a special feature at the 20th anniversary of MIFF next year.  This move still gives exhibitors more value for their participation as well as more product selection for buyers.  In many respects, SEAFIE's movement to MIFF's 20th Anniversary is demonstrative of our commitment to furthering the growth of the industry but at the same time considering the immediate needs of our long-time partners and community," concludes Goi. 

A specially designated SEAFIE Hall will be allocated to exhibitors from local and overseas furnishing companies at MIFF 2014 complete with a host of activities and events dedicated towards the mid-to-high-end furniture marketplace.

More information on MIFF 2014 and SEAFIE are available on and

Notes to Editors

1. About MIFF (

Malaysian International Furniture Fair (MIFF) is an export-oriented furniture trade show held annually in Kuala Lumpur, Malaysia. It is also a global leading trade show approved by UFI, The Global Association for Exhibition Industry. Since 1995, MIFF has nurtured invaluable partnerships between thousands of buyers and furniture makers across the globe.

2. About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 19 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 200 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia, we stage the leading events of their kind across Asia. Our 150 events, 24 publications and 16 vertical portals serve a 1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks and sourcing platforms. We have 1,100 staff in 21 major cities across Asia, stretching from Japan to Turkey.

SOURCE UBM Asia (Malaysia)