Sean Astin Celebrates Official Opening Of Sharper Image® Holiday Pop-Up Shop In Times Square
NYPD and FDNY face off in RC car rally, drone flying world champ adds high-flying thrills to showcase legendary brand's hot holiday products at experiential shop
Nov 10, 2017, 07:11 ET
NEW YORK, Nov. 10, 2017 /PRNewswire/ -- The holiday shopping season got off to a flying start last night, quite literally, in Times Square where Sean Astin was on hand to officially open a playground-themed Sharper Image pop up shop that invites hands-on, try-before-you-buy fun. As for the flying, Jordan "Jet" Temkin, two-time International Drone League World Champ thrilled the VIP crowd with myriad remote airborne stunts, while New York's Finest (NYPD) faced off against New York's Bravest (FDNY) for "best NYC driver" bragging rights on a huge RC car track, complete with hairpin turns and checkered flags.
The two-story showcase at 4 Times Square returns Sharper Image to brick and mortar retail this holiday season, inviting New Yorkers and visitors from across the country, and around the world, to Shop Sharper by offering a curated selection of premium gifts for play and the home, at prices worth celebrating. It's high-tech, high-touch, high quality, minus the high price tag.
"I mean, who doesn't love Sharper Image. Like so many of us here tonight, I grew up with Sharper Image," said Astin. "Playing with all the awesome stuff in this store takes me back, while showing off everything that Sharper Image is today ... 100 percent fun, and right in the heart of Times Square."
"The Times Square community couldn't be happier to have Sharper Image with us this holiday season," said Tim Tomkins, President, Times Square Alliance. "Like Times Square itself, their seasonal store is about many things at once, and not least among those, the intersection of fun and commerce. We invite New Yorkers, and visitors from across the country, and all throughout the world, to experience it for themselves."
For those who can't make it to 42nd and Broadway, items featured at the Sharper Image pop-up can be found nationwide at major retailers such as Target, Kohl's and Bed Bath & Beyond. Among Sharper Image items sure to delight this holiday season, and well beyond:
- Drone FPV: first-person POV let's you see what the drone sees, with video that streams right to your smartphone equipped with VR viewer (included), and auto landing and take-off for maximum control ($119.99)
- RC Action Flip Stunt Rally Vehicle: two cars in one! Dual sided flip design lets it perform 360-degree spins and flips, complete with with high-performance rubber tires and extra-bright LED headlights ($19.99)
- Memory Foam Pillow with Cool Touch Cover: there's never a "wrong" side of the pillow! Vented airflow with ice cool fibers keep you cool, while natural bamboo charcoal keeps odors under control and Visco elastic memory foam molds to your body ($49.99)
- Robotosaur: run him into a wall, he gets angry and roars, his eyes changing to match his mood. Wave your hands over his nose, he calms back down. With a motion detector-powered "hunt mode," Fido and Fluffy have some new competition ($99.99)
"Sharper Image was in so many ways the original experiential store, and our holiday pop-up takes the idea of hands-on fun at retail to an entirely new level," said David Conn, Chief Executive Officer at Sharper Image brand owner ThreeSixty Group. "Our holiday selection, available here and at leading retailers like Target, Bed Bath & Beyond and Kohl's, showcases what Sharper Image is all about today, and that's having fun!"
About Sharper Image/ThreeSixty Group
Sharper Image brand owner ThreeSixty Group, originally known as MerchSource, was founded in Southern California in 1999. Today, ThreeSixty designs, sources and distributes consumer products across diverse categories under a portfolio of owned and licensed brands. The Company provides curated merchandise programs which it distributes to major retailers across almost every retail channel in the U.S. representing over 70,000 retail stores. In 2015, ThreeSixty received a majority investment from AEA investors LP, one of the oldest private equity firms in the U.S.
SOURCE Sharper Image