NEW YORK, Oct. 5, 2015 /PRNewswire/ -- Bad Boy Entertainment has inked an exclusive partnership with Epic Records, that includes distribution of two highly-anticipated upcoming albums from Grammy award-winning artist, producer, entrepreneur Sean "Diddy" Combs aka Puff Daddy. The deal was announced today by LA Reid, Chairman and CEO, Epic Records, a division of Sony Music Entertainment. In celebration of the signing, Puff Daddy will perform new music at this week's BET Hip-Hop Awards in Atlanta.
"Sean 'Diddy' Combs aka Puff Daddy and I have been musical collaborators since the 1990s," said Mr. Reid, "when we both ran independent record labels, myself with LaFace and soon after, Puffy with Bad Boy. Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He's a true innovator and I could not be more excited to join forces once again."
The agreement also includes a new label deal with Bad Boy Entertainment and Epic Records which will bring a new generation of Bad Boy artists to Epic in an exclusive label partnership. The new label will include several new music projects, new artist signings and upcoming releases that will be announced in the weeks ahead. Epic will also provide customary label services for the Puff Daddy albums including promotion, marketing, sales and distribution.
"I have known LA Reid since the very beginning and together we have enjoyed countless successes over our long friendship," said Mr. Combs. "To now work with LA in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with LA Reid is to collaborate with the very best."
"It's a pleasure being in business with three major music labels as we approach our third decade of making music for our peers and fans," states Harve Pierre, President of Bad Boy Entertainment, who has been with the company since inception.
The deal reunites Mr. Combs and Mr. Reid and brings their musical collaboration full circle. Both enjoyed an incredible run with their respective record labels, Mr. Reid with his (and Babyface's) LaFace Records (starting 1989), and Mr. Combs with his Bad Boy Entertainment (starting 1993). The preeminence, power and cultural validity of their association underscores one of the most enduring and heartfelt relationships in all of popular music.
About Sony Music Entertainment:
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Bazmark Records, Beach Street Records, Black Butter Records, BPGMusic, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Flying Buddha, Fo Yo Soul Recordings, FreeSolo Entertainment, Kemosabe Records, Latium Entertainment, Legacy Recordings, Louder Than Life, Masterworks, Masterworks Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music. Entertainment is a wholly owned subsidiary of Sony Corporation of America.
About Bad Boy Entertainment:
Bad Boy Entertainment is the award-winning, globally celebrated music, media and entertainment company founded by Sean "Diddy" Combs. Bad Boy was a pioneer in hip hop and, for more than 20 years, has been one of the music industry¹s premier production, distribution, publicity, promotions and marketing companies. Bad Boy helped to launch the careers of Hip-Hopand R&B heavyweights like Puff Daddy, Notorious B.I.G., Craig Mack, Ma$e, Faith Evans, 112, Mario Winans, Dream, Black Rob, The Lox, New Edition, Danity Kane, Carl Thomas, Yung Joc, Total, Cassie, French Montana, Machine Gun Kelly, Jonelle Monae and many more. Today, Bad Boy has an exclusive joint venture label partnership with Epic Records, a division of Sony Music Entertainment. The Bad Boy catalog, together with Bad Boy/Atlantic artist Janelle Monae, stay with Warner Music Group as per the prior venture agreement between The WMG and Bad Boy; while other current Bad Boy artists such as French Montana, Cassie, and MGK remain at Interscope under the Bad Boy Imprint.
SOURCE Epic Records