Sean "Diddy" Combs and CIROC® Ultra Premium Vodka Bring New #StepIntoTheCircle Campaign To Life

NEW YORK, Dec. 3, 2014 /PRNewswire/ -- This holiday season CIROC Ultra Premium and Sean Diddy Combs ask fans to "share their circle for a chance to join ours." Beginning today, consumers will be encouraged to post a photo of their circle of friends with the hashtags #StepIntoTheCircle and #CIROCContest for a chance to win a New Year's Eve celebration for them and their circle at one of the hottest parties nationwide. Seven Grand Prize winners will be selected by a judging panel and awarded access to the event for their group of friends along with a free chauffer for up to 50 miles provided by the nations' largest designated driver service, BeMyDD (Be My Designated Driver). Entries will be accepted between now and December 15th, 2014.

Chief Brand Marketing Officer Sean "Diddy" Combs announced the launch of the "Step Into The Circle™" campaign during a take over of New York City's Times Square, in partnership with TSQ Worldwide, on November 19th. The safe rides program with BeMyDD continues the theme of the new CIROC® marketing campaign by encouraging consumers to celebrate those closest to them through responsible celebration.

"New Year's Eve is one of my favorite times of the year. It's the season of giving, reflecting and celebrating with those closest to me, my circle of friends," said Combs. "As we raise a glass and toast to the year that was and look forward to the year to come, I want to remind everyone to celebrate safely and responsibly."

As part of the 7^th Annual Safe Rides campaign, the makers of CIROC® continue their commitment to keeping consumers safe during the holidays by partnering with BeMyDD. The program will distribute over 10,000 promotional cards before the start of 2015. On Friday and Saturday nights throughout December, CIROC® brand ambassadors will distribute these cards that are redeemable for a safe ride home during the holidays. Each promotional card will be valid towards a two hour reservation with a BeMyDD driver and valued at $30. The promotion will run in major metropolitan cities across the country including Los Angeles, Las Vegas, New York, Miami, Atlanta, Washington D.C., Baltimore and Chicago.

"We are excited to be partnering with CIROC® Ultra Premium, a brand that is committed to social responsibility, a philosophy that we both share," said Arthur Simanovsky, President and CEO of BeMyDD.

Combs and the makers of CIROC® remind all holiday revelers to honor their circle by ensuring that friends and loved ones have a safe ride home whenever they plan to celebrate this holiday season.

ABOUT CIROC®ULTRA PREMIUM VODKA

CIROC® Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC® Ultra Premium Vodka launched nationwide in September 2003. In October 2007, DIAGEO- the world's largest spirits, wine and beer company- made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on  all brand management  activities for CIROC®. The infused Vodka flavors in the portfolio to date include CIROC® RED BERRY, CIROC® COCONUT, CIROC® PEACH, CIROC® AMARETTO and CIROC® PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010. CIROC® Pineapple. Made With Vodka Infused With Natural Pineapple And Other Natural Flavors. 35% Alc/Vol. ©2014 Imported from France by CIROC Distilling Company, Norwalk, CT. Celebrate Life Responsibly.

ABOUT BeMyDD

BeMyDD (Be My Designated Driver) is the nation's largest designated driver service currently operating in 76 markets in 31 states. This convenient, safe, reliable and affordable alternative transportation service provides a chauffeur at a discounted rate by driving the customer's automobile. Professional, experienced drivers are fully background screened, interviewed and insured by ByMyDD and wear formal business attire. BeMyDD was founded in 2010 and is headquartered in Cleveland, OH. The company has national partnerships with leading liquor and wine companies such as Ciroc and Brown-Forman to promote social responsibility. To schedule a professional driver, go to BeMyDD.com, call +1 (877) U BeMyDD (823 6933), or download the mobile app. To learn more, visit www.BeMyDD.com and follow us on Facebook; LinkedIn; Google+; YouTube and Twitter.

Media Contact:

Ben Russo
EMC|BOWERY          
323.857.0007  
Ben@emcbowery.com

Sari Brecher
Diageo
646-223-2019  
Sari.Brecher@diageo.com

Ryan Stender
Blue Flame Agency
917.449.2447  
Rstender@blueflame.us.com

Photo - http://photos.prnewswire.com/prnh/20141203/162065

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SOURCE CIROC Ultra Premium Vodka