Sears Provides Even More Convenience and Choice to Puerto Rico Customers

ANNOUNCES LAUNCH OF NEW WEBSITE - SEARSPR.COM

Jun 24, 2010, 16:11 ET from Sears Holdings Corporation

HOFFMAN ESTATES, Ill. and SAN JUAN, Puerto Rico, June 24 /PRNewswire/ -- After serving generations of customers in Puerto Rico through its stores, home services and licensed businesses, Sears Holdings is proud to announce the launch of Searspr.com, the island's first transactional website by a major U.S. retailer designed to cater specifically to the Puerto Rico market. By developing and launching this exciting new website, Sears is providing customers in Puerto Rico with the power of choice - the choice to determine how they want to shop – either online or in-store – whatever is most convenient for them.

With Searspr.com, customers are not just getting the convenience of an added shopping channel, but also gaining access to hundreds of thousands of new items.  Searspr.com features items carried in local Sears stores, as well as online-only extended assortments in categories like apparel, footwear, jewelry, home fashions and more. Searspr.com provides customers with more product and brand choices than ever before.  And if customers can't find what they are looking for, they can use our unique and convenient Personal Shopper program.  Simply e-mail or call our personal shopper, tell them what you are seeking and they will do their best to find the product you are looking for – whether Sears carries it or not.

Searspr.com is centered around choice – the customer's choice.  Customers can not only choose from multiple brands and products, they can also choose a delivery option that best suits their needs.  Customers can choose to have their items delivered to their home or office or they can enjoy same-day gratification using the buy online, pick-up in store service.  For customers who want or need their product today, the buy online, pick-up in store option is both easy and convenient.  Buy online, pick-up in store is a great solution for everyday life situations and needs.  Forgot a gift? No problem - buy it online on your lunch hour and pick it up on the way home.  Need a new television to watch the big game tonight?  Go ahead and research televisions online, find the television that best suits your needs, place your store pick-up order and your new television will be waiting for you at your local Sears store that very day.

"Sears has developed a strong relationship as a trusted retailer with customers in Puerto Rico for over 70 years," said Imran Jooma, president for Online at Sears Holdings. "Now we are taking that experience to the next level, providing Puerto Rico-based customers the ability to easily get what they want, when they want it.  We know our customers lead busy lives and we want to make things easier for them by offering them choice, convenience and value - and Searspr.com does just that."

Highlights of the new Searspr.com site include:

  • A website that is specifically designed for the Puerto Rico market with features such as English and Spanish language capabilities, local pricing and promotions, and an online product catalog exclusively designed for customers residing in Puerto Rico.  
  • The ability to pay for purchases easily by offering several different payment options, including convenient Online Layaway, Express Checkout, PayPal or the Shop Your Way Rewards™ card.
  • Under the price match policy, we will match 110% of the difference between prices.

Sears understands that every customer shops differently and has created the unique Shop Your Way™ program where shopping revolves around the customer 24 hours a day, 7 days a week. Whether shopping online, in-store or by phone, the Shop Your Way™ program provides customers added choices while shopping. Through an expanded product assortment, new product finders and the innovative Personal Shopper program, customers can find exactly what they are looking for all through the new Searspr.com.

"Sears is committed to making every shopping experience as hassle-free and convenient as possible," said Kevin Carr, vice president and general manager of the Sears Puerto Rico business. "We are thrilled that our new online initiatives can now help customers better manage their lives in one of the world's largest markets."

As highlighted in a recent Internet Retailer article, Sears is constantly striving to create an online experience that better helps customers juggle their busy schedules and to-do lists while giving them the opportunity to shop however they want, and Searspr.com does just that for our Puerto Rico customers.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered exclusively by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at http://www.searsholdings.com.

SOURCE Sears Holdings Corporation



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