Sears® Releases National Survey Revealing What Men and Women Really Want This Valentine's Day

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HOFFMAN ESTATES, Ill., Jan. 31, 2012 /PRNewswire/ -- If a new national survey from Sears of more than 1,000 men and women is any indication, this Valentine's Day will take a romantic and generous turn for many lucky couples. Thirty-seven percent of men in relationships say they expect or are planning to spend $100 or more this year, according to the survey conducted by Sentient Decision Science for Sears. Even men with more modest resources (30 percent) reported they would look for creative ways to gift their loved ones within a $50 budget.

Sears has teamed up with David Tutera, the party and entertaining guru and TV host to share this year's Valentine's gift giving trends  and offer men everywhere ways to make the day special for their significant other.

To plan the perfect evening, Tutera suggests the following:

• Everyone Loves Electronics. Instead of the expected flowers or chocolates, go for something unexpected. Case in point: Roughly three quarters (80 percent) of women surveyed said they would be excited to receive the latest technology product this Valentine's Day. Help your loved one stay entertained and connected with the SVP 7-inch Touch Panel Wifi Android 2.2 Tablet- $89.99
• Wine, Dine & Be Mine. A menu of favorite dishes shared on previous dates or special occasions would be ideal for the nearly one-third of survey respondents (27 percent) who plan a low-key evening at home. Time crunch? Grab your favorite fruit, cheese or bread and share a intimate meal fondue style with the Rival 3-Quart Fondue Pot- $42.99
• Calendar Girl. This Valentine's Day falls on a busy weeknight that can interfere with work or family obligations. Move your celebration to a more convenient weekend night so neither you nor your sweetheart will feel rushed or stressed. Surprise your Valentine with a private Award Season Movie Screening at home.

To browse all the hottest Valentine's Day gifts at affordable prices, visit Sears.com/gifts.

Sears Valentine's Day Survey Methodology

The Sentient Decision Science Valentine's Day study examines Valentine's Day perceptions and behaviors among U.S. consumers. Sentient Decision Science, an independent behavioral science and consulting firm, was commissioned by Sears to conduct this study. The research is based on a survey of 1,008 U.S. consumers (600 Females; 454 currently in a relationship, 146 not in a relationship and 408 males currently in a relationship), ages 18 and older, and the data is representative of the U.S. census population. The margin of error for a survey based on 1,008 interviews is +/- 3.1 percentage points with a 95 percent level of confidence. For more information about the sampling methodology of this study, please contact Meghan Van Horn at Sentient Decision Science.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,700 Sears-branded and affiliated stores in the United States and Canada, which includes over 890 full-line and more than 1,350 specialty stores in the U.S.   Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2011 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

 

SOURCE Sears Holdings Corporation