BOULDER, Colo., Aug. 13, 2012 /PRNewswire/ -- More than 750 riders participated in the 2nd annual Celestial Seasonings® B Strong Ride cycling event on Saturday, August 11th in support of local and national cancer organizations. Held at the Boulder, Colorado headquarters of title sponsor and event host Celestial Seasonings, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), the B Strong Ride raised over $330,000 for cancer-related causes – exceeding the total raised in the inaugural B Strong event in 2011 by over $60,000.
"I cannot begin to express my gratitude to everyone involved in making this event such a success," said Peter Burns, president of Celestial Seasonings and chief sales officer of Hain Celestial. "As a company, we are committed to helping people live healthier lives, and our continued partnership with the B Strong Ride allows us to make an immediate and positive impact on the lives of so many courageous cancer survivors."
Proceeds from the 2012 Celestial Seasonings B Strong Ride support cancer-related causes in Colorado and around the country, including the George Karl Foundation, the new inpatient cancer wing at Boulder Community Hospital, and the Lance Armstrong Foundation. In 2011, the B Strong Ride's first year, the event won honors as the Lance Armstrong Foundation's top national fundraising partnered event.
"The Lance Armstrong Foundation is honored to work with the Boulder community, Celestial Seasonings and the George Karl Foundation to support people affected by cancer," said Doug Ulman, Foundation President and CEO. "We look forward to continuing this partnership for many years to come."
Contributions were also provided by several Hain Celestial brands, including Arrowhead Mills®, Earth's Best®, The Greek Gods® and MaraNatha®. The B Strong Ride was also supported by a number of local sponsors, including Rocky Mountain Cancer Centers, Covidien, Zayo Group, Envysion, Laszlo Law, Crocs, Native Rank, Nest Fresh Eggs, GH Phipps, MBS Capital Markets, Sterling Rice Group, Holland & Hart and Boston Scientific.
"The karma generated and the class shown by everyone this weekend was off the charts," said George Karl, head coach of the NBA's Denver Nuggets and founder of the George Karl Foundation, a charitable organization supporting causes including cancer care programs, education, animal rights and environmental initiatives. "The ride itself and the backyard party at Celestial Seasonings created a truly special day. We're already excited to begin working on next year's event."
Celestial Seasonings, Inc.
For more than 40 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc.) has created delicious, all-natural specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique and healthful varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink tea beverages like raw, organic Kombucha and naturally revitalizing Kombucha Energy Shots. Each all-natural blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with the beautiful imagery and inspiring words that are part of the brand's heritage. From calming and relaxing to refreshing and rejuvenating to everyday health and wellness support, there's a Celestial Seasonings product for any mood, any moment, any time of day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.
The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent Garden Soup Co. ®, Johnson's Juice Co. ®, Farmhouse Fare®, Linda McCartney®, Daily Bread™, Lima®, Danival®, GG UniqueFiber®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Earth's Best TenderCare® and Martha Stewart Clean™. Hain Celestial has been providing "A Healthy Way of Life™" since 1993. For more information, visit www.hain-celestial.com.
SOURCE The Hain Celestial Group, Inc.