Secret Walls and POSCA® Unveil National Campus Beautification Program to Transform Spaces Through Public Art

Kick-off will take place in early October

LOS ANGELES, Sept. 29, 2025 /PRNewswire/ -- This fall, college towns across the country will trade blank walls for bold color as the global art collective, Secret Walls, and POSCA®,  the vibrant paint marker brand of choice with artists and creatives throughout the world, launches a national Secret Walls X POSCA Campus Beautification Program. The creative initiative reimagines overlooked or blank spaces around college campuses, turning them into unique, vibrant canvases that inspire creativity and connection.

The program begins in early October and travels from Texas A&M University in College Station, TX, to the University of Tennessee, University of Georgia, California State University Fullerton, and Arizona State University throughout fall 2025.

Beyond eye-catching art, the Secret Walls X POSCA Campus Beautification Program is about placemaking and education—using creativity to shape the way students experience their environment. At each campus, Secret Walls' renowned artists will join forces with local talent to create murals that tell the community's story.  Together they'll transform neutral backdrops into living works of public art that reflect the energy, culture and voices of each town. Each mural will be a story unique to its location, while leaving behind an enduring legacy for the campus and its surrounding community.

"Our mission has always been to elevate artists and transform spaces, but this program takes it to a new level," said Terry Guy, Founder of Secret Walls. "By collaborating with local talent, we're creating art with purpose—art that changes the way people experience these campuses."

As the creative engine behind the program, POSCA paint markers will put the tools directly into the hands of both professional artists and students, empowering them to bring their boldest visions to life.

"Seeing students and local artists transform blank walls into beautiful works of art embodies everything POSCA stands for,"  said Mike Parker, President of uni Brands. "bringing to life our vision of enriching lives through creativity & connection."

POSCA has long been the paint pen of choice for artists worldwide, known for its rich pigments, versatility, and ability to work on nearly any surface. Following the Fall 2025 rollout, Secret Walls and POSCA plan to expand the Campus Beautification Program to more college campuses throughout 2026 and beyond.

More details about Secret Walls, plus specific locations and dates for the Secret Walls X POSCA Campus Beautification Program, will be available across all Secret Walls social media platforms.

Media Contacts:

Secret Walls:
Maxime Richard
Maximus Communications
[email protected]

POSCA:
Lori Jung
Hudson West PR
[email protected]

About POSCA ® :
POSCA is a globally recognized brand of high-quality, water-based paint markers known for its versatility, vibrancy, and wide range of color options.  POSCA is used and loved by professional artists, creative hobbyists, and amateurs alike for transforming ideas into creation and self-expression. Learn more at unibrands.co/pages/posca.

About Secret Walls:
Secret Walls is revolutionizing the art world with its exhilarating live paint battles that captivate audiences and showcase the extraordinary talent of artists from around the globe. This one-of-a-kind event brings together creativity, competition, and community in a high-energy showdown that leaves audiences awestruck. With events held worldwide, Secret Walls has become a global phenomenon, attracting established and emerging artists alike. It provides a platform for diverse talents to showcase their skills, gain recognition, and connect with a vibrant community of art enthusiasts.
Learn more at secretwalls.world.

About uni Brands Corporation:
For more than 135 years, uni Brands Corporation has been a leader in the design, development, and delivery of writing and art product solutions. Headquartered just outside of Chicago, uni continues to deliver best-in-class products that are a catalyst for creativity and connection.  uni's robust and innovative portfolio includes products under the uniball, POSCA®, and LAMY® brands. For more information about uni and our family of brands, visit unibrands.co.

SOURCE uni Brands Corporation