See Two New Productivity-Enhancing Rotary Lift Products at NADA Convention & Expo

Jan 14, 2014, 13:24 ET from Rotary Lift

MADISON, Ind., Jan. 14, 2014 /PRNewswire/ -- Rotary Lift will show its innovative line of Tech Lights shop lights and the MW-200 mobile wheel lift at the upcoming NADA Convention & Expo. The two new productivity-enhancing products will join the world's fastest vehicle lifts to fill the large Rotary Lift booth (#1627), providing dealers with the opportunity to see a variety of industry-leading lifting products in one place.

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"Lifts equipped with Rotary Lift's Shockwave technology, which are the fastest in the world, are praised by dealers because they increase vehicle service speed and drive up service department productivity," says David Fischmer, marketing manager for Vehicle Service Group (VSG), Rotary Lift's parent company. "Rotary Lift's newest accessories have all been similarly designed with productivity in mind. The new shop lights and mobile wheel lift are easy to use and allow technicians to do their jobs better than before."

The new Tech Lights line of shop lights includes three powerful LED lighting kits that can be attached to a lift's columns, its arms, a tool cart or the vehicle itself, improving visibility wherever it is needed the most. Tech Lights shop light kits are available in two-post, four-post and single-light configurations.

The Rotary Lift booth will also include the new MW-200 mobile wheel lift. The air-operated wheel lift provides 200 lbs. of capacity at 100 psi, enough to lift a broad range of wheels and tires. It has a rise time of just six seconds, fast enough to satisfy even a time-pressed quick-service technician. The wheel lift features three large rollers, so the user can quickly align the wheel and hub without straining to hold a heavy load.

In addition to the new products, Rotary Lift's display will contain vehicle lifts for nearly any application, including a Shockwave-equipped two-post lift, SmartLift® inground lift and Mach series mobile column lift. The booth, #1627, will also be feature collision repair equipment from VSG sister companies Chief Automotive Technologies and Elektron. The NADA Convention & Expo is held Jan. 24-27 at the Ernest N. Morial Convention Center in New Orleans.

For additional information about the new Rotary Lift accessories, visit or call (800) 640-5438. You can also find Rotary Lift on Facebook,; Twitter,; and YouTube,

About Rotary Lift

Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief® Automotive Technologies, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. 

SOURCE Rotary Lift