Seibert's Convenience Stores to Unveil a New Name and Brand: 'berts

RICHMOND, Va., Feb. 28, 2012 /PRNewswire/ -- Seibert's - the Richmond-based family of companies whose motorist-centered services include convenience stores, commercial and private towing, wholesale fuel distribution, consumer and commercial body shop services, and a monthly auto auction - is scheduled to unveil their re-branded convenience stores this February in five Richmond-area locations. The on-the-go shops can now be spotted as 'berts Buck Stop, selling high-quality retail gasoline (either Shell or BP) and an assortment of automotive products, snacks, drinks and convenience items. Each of the 'berts Buck Stop locations also features either a full or partial-service Better Day Cafe, offering customers a variety of healthy and hearty food and drink options.

(Logo: http://photos.prnewswire.com/prnh/20120228/NE59495LOGO )

"Witnessing the identity transformation that has led to our new 'berts Buck Stops has been remarkable," says Randy Seibert, President of Seibert's Family of Companies. "We at Seibert's are excited to add 'berts to our Family of Companies and I think our customers will be, too."

Since 1976, Seibert's Family of Companies has lived and operated by its core values: excellent products, honest and friendly customer service, and local convenience. Continuing to build upon the outstanding customer service that started when John Seibert founded Seibert's Service Stations, the new 'berts Buck Stops can be found in the following five locations:

Pump & Church BP: 11902 Church Road, Richmond, VA 23233 – auto-repair service available
Tuckahoe BP: 11310 Patterson Ave, Richmond, VA 23233
Gaskins Road Shell: 3830 Gaskins Road Richmond, VA 23238
Oilville BP: 1420 Broad Street Road in Goochland, VA 23039
Dinwiddie Shell: 23822 Airport Street, Petersburg, VA 23803

"What can you find at our new 'berts Buck Stops? The same quality products and friendly customer service that we've always had," says Randy Seibert, President of Seibert's Family of Companies. "Our convenience stores have always had something great to offer, and now we have a fresh and recognizable brand to help tie it all together."

Seiberts' newly branded 'berts Buck Stop was designed and implemented by Madison+Main, an award-winning advertising and new media firm in Richmond, Virginia. For more information about Seibert's Family of Companies and 'berts Buck Stop, please contact Dave Saunders at 804-521-4141 or [email protected].

About Seibert's
Seibert's Family of Companies is the parent company of several Richmond-based businesses in the automotive industry: Seibert's Towing, 'berts Buck Stop Convenience Stores and Better Day Cafés, Seibert's Auto Auction, Seibert's Body Shop and Seibert's Wholesale Fuels. The company was founded in 1976 by John Seibert when he opened his first service station in the Manchester district of Richmond, Virginia.

SOURCE Seibert’s