MELBOURNE, Australia, Jan. 10, 2014 /PRNewswire/ -- Today on the eve of the Australian Open in Melbourne, Seiko launches its new partnership with Novak Djokovic. Shinji Hattori, President of Seiko Watch Corporation, is proud to announce the agreement in person and to present to Novak a Seiko Astron GPS Solar watch as a symbol of this global three year partnership.
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"We are delighted that Novak selected Seiko and we are honoured and proud to be his partner for the next three years. We admire Novak as a player, of course, but we also admire him as a person who has a rich range of interests and a very varied lifestyle. We cannot help Novak win tennis matches, but we can help him manage time in every other aspect of his life." - Shinji Hattori, President of Seiko Watch Corporation.
Novak's 2014 watch collection highlights another aspect of the partnership that is important for both Novak and Seiko. Both share a passion for the preservation of our environment and Novak's choice of watch reflects this. Seiko Astron uses just the power of light, the Sportura chronograph is powered by a mercury free battery that Seiko makes itself and the Divers and Premier watches are powered by Seiko's unique 'no battery change' technology.
Seiko also announced today its support for The Novak Djokovic Foundation, a charity established by Novak that works with disadvantaged children. Seiko is pleased to support the Foundation and its activities financially, but the most important way in which Seiko can make a difference is by helping Novak to promote the Foundation around the world. To do so, the company has created an accessibly priced watch collection for young people that will carry the Foundation name and message.
These watches are to be sold under the Lorus brand name and will be available in watch specialist retail stores in markets worldwide from September, 2014 onwards.