Seiko Proudly Continues Support of American Heart Association's Go Red For Women® Movement with Limited Edition Watches

MAHWAH, N.J., Aug. 28, 2012 /PRNewswire/ -- Seiko Corporation of America is proud to announce its continued support of the American Heart Association's Go Red For Women® movement with two exclusively designed "Go Red" Seiko Tressia watches, created to support the fight against heart disease in women.  Starting September 1, 2012, every new edition of the "Go Red" Seiko Tressia sold from September 1, 2012 through March 1, 2013, Seiko will donate $15 to the American Heart Association to help the AHA's Go Red For Women save women's lives in the United States.

(Photo: http://photos.prnewswire.com/prnh/20120828/NY63587 )

During Seiko's successful 2011 – 2012 campaign with Go Red For Women, the watchmaker proudly donated $15 to the AHA's Go Red For Women movement with each sale of the signature "Go Red" Seiko Tressia for a minimum donation of $100,000.  Seiko now looks forward to increasing the minimum donation by 50 percent to now reach $150,000.

"After a great achievement in raising funds for the American Heart Association's Go Red For Women movement with Seiko's signature Tressia this year, we are thrilled to build onto our campaign for Fall 2012 with two new stunning ladies' watches within the Tressia collection that will be desired by women who want to make a difference," says Mr. Ken Hagiwara, President and CEO of Seiko Corporation of America.  Mr. Hagiwara continues, "The fight against heart disease in women is a cause that many of us hold close to our hearts. Go Red For Women's dedication to finding a solution makes us honored to play a special role in helping create awareness. We look forward to continuing our support of the American Heart Association."

"The American Heart Association's Go Red For Women movement is grateful to Seiko for supporting us in our fight against heart disease in women," said Donna Arnett Ph.D., M.S.P.H., American Heart Association President, Chairperson of the Department of Epidemiology at the University of Alabama at Birmingham School of Public Health.  "This is an exciting opportunity for Seiko to encourage consumers to help by providing funds needed for life-saving research."

About Go Red For Women.
Go Red For Women is the American Heart Association's national movement, created by women, for women, dedicated to uncovering the truth about women and heart disease: heart disease can kill you or a woman you love.  With more women dying of cardiovascular disease than all forms of cancer combined, we are committed to fighting this No. 1 killer that is preventable. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's and Merck & Co., Inc, with additional support from our cause sponsors.

About Seiko Corporation of America.
Seiko Corporation of America is a wholly-owned subsidiary of Seiko Watch Corporation, which is headquartered in Tokyo, Japan. Seiko was founded in 1881, and is the only watch manufacturer with every watchmaking expertise including Mechanical, Quartz, Kinetic, Spring Drive, Solar and GPS Solar.  For more information on Seiko, visit www.seikousa.com.

SOURCE Seiko Corporation of America