Selerix Launches Build Assist to Transform Setup of Employer Benefits Programs

Latest AI Innovation Builds on Selerix's Leading Benefits Technology Platform
to Accelerate Client Launch Process for Channel Partners

Developed In-House and Uses a Closed-Loop Model to Deliver Security and Accuracy

PLANO, Texas, Oct. 1, 2026 /PRNewswire/ -- Selerix, a leading provider of benefits administration, employee engagement, and compliance solutions, today announced the launch of Build Assist, the latest addition to its growing family of AI-powered tools designed to make benefits administration simpler and more efficient. The launch builds on Selerix's mission to make benefits simpler through technology that works, partnerships that deliver, and experiences that put people first.

Build Assist helps implementation professionals at carriers, resellers, and brokers efficiently set up employer benefits programs in Selerix's BenSelect benefits administration platform. The tool streamlines a traditionally manual process by turning benefits plan documents and client workbooks into a streamlined, intuitive workflow.

Implementation professionals can upload benefits plan documents and client workbooks, and Build Assist automatically populates an initial draft of employer information, eligibility rules, plans, and rates. Build Assist then identifies any information still needed to complete the setup and guides the user through those remaining steps. Implementation professionals retain control throughout the process, with the ability to review and edit every field before submitting the completed case to BenSelect. Selerix estimates Build Assist can reduce case build times by up to 50%.

"At Selerix, we strive to make benefits administration work better for everyone involved, from carriers, resellers and brokers to the employers and employees they support," said Tim Pratte, Chief Executive Officer of Selerix. "As the newest addition to our family of AI tools, Build Assist advances that mission by helping the people who configure benefits programs more efficiently, giving them time back so they can focus on providing the best possible client experience."

"Every AI feature we build is inspired by people doing a real job, and benefits technology implementation teams need a simpler way to bring together the details that make each employer's benefits program unique," said Ruthie Gray, Chief Product Officer of Selerix. "Build Assist takes the slowest, most error-prone part of standing up a new case and turns it into a guided conversation, with a person reviewing and confirming every detail before it ever goes live."

Each of Selerix's AI tools, including Build Assist, is developed and managed in-house and operates within Selerix's closed-loop environment, drawing only on verified, client-specific data to support setup. This approach combines AI-assisted workflows with human review to support accuracy and protect sensitive information. Selerix has completed a SOC 2 audit and maintains a public Trust Center detailing its security controls and practices.

"Data protection and reliability have to be part of the design from the start," said Andrew Taylor, Chief Technology Officer of Selerix. "We build and maintain every Selerix AI tool on our native, closed-loop platform, which means Build Assist runs on the same approach to calculating rates, supporting compliance, and protecting data."

Build Assist joins a growing family of Selerix AI tools designed to remove friction for the people who do the daily work of benefits administration, including:

• Benefit Assist – Gives employees plain-language answers about their benefits during enrollment and throughout the year, drawn from their employer's own verified plan materials.
• HR Assist – Gives benefits administrators instant, conversational answers to system and process questions.
• Content Assist – Helps HR teams and brokers draft clear, on-brand employee communications directly inside the Selerix Engage platform.

About Selerix 
Selerix turns benefits into a connected, year-round experience that employees can understand. Our powerful, all-in-one, AI-enhanced platform streamlines enrollment, boosts data accuracy, and empowers employees with smart decision-support tools and personalized benefits education. From ACA compliance to seamless benefits communication, we simplify complex benefits and HR processes. Trusted by brokers, carriers, and 26,000+ employers serving 14 million enrollees, including 1 in 4 U.S. companies that count on Selerix for ACA, Selerix delivers a flexible, intuitive solution and best-in-class service that takes the hassle out of benefits management. Ready to simplify benefits? Learn more at selerix.com. 

* Estimated time savings are based on Selerix's internal analysis and are not a guarantee. Actual results will vary depending on factors such as case complexity, the completeness and accuracy of source data (e.g., client workbooks and plan documents), and the extent of manual review required for a given case.

Media Contact
Jill Crawford
[email protected]

SOURCE Selerix