Self Cash by Self Financial Offers Small-Dollar Cash Advances with No Fee or Credit Impact

AUSTIN, Texas, Aug. 13, 2025 /PRNewswire/ -- Self Financial, a company helping consumers build credit and financial foundations, has launched Self Cash, a small-dollar advance with no interest, no credit check, and no late fees. It provides fast access to funds for everyday needs and unexpected expenses between paychecks¹. Self Cash is offered exclusively in the Self app via the Apple App Store and Google Play, and is currently available in 26 states.

Cash advance products, also referred to as earned wage access products, are an alternative to payday loans and high-interest personal loans, which too often trap consumers in a cycle of debt.

"In a perfect world, no one would need a cash advance. But that's not the world many people live in. In fact, more than 95,000 Self customers joined a waitlist for Self Cash," said Julie Szudarek, CEO of Self Financial. "Our goal isn't just to offer cash advances, it's to introduce an option that helps people get through today while building toward tomorrow. Once on the Self platform, customers can access tools — including free ones — that support credit building and financial resilience."

Self Cash provides:

• Advances starting at $25, with the potential to qualify for up to $100 depending on eligibility
  
  
• Free standard disbursements (between one to three business days). Users can opt for standard disbursements at no cost, or choose instant access with a fee based on the total amount of the cash advance
  
  
• No interest, no late fees, and no impact on credit scores
  
  
• Simple, automatic repayment from a linked bank account through a debit card, with no existing Self account required
  
  
• Educational content to help customers understand how to use Self Cash, along with other products on the platform for building long-term credit and savings

Consumers can apply for Self Cash in the Self app. If approved, they will receive offers within five minutes including a cash advance amount and a repayment due date. Repayment, plus any applicable fee, is automatically withdrawn from the customer's linked debit card on the designated due date.

Self Cash stands apart not only for what it provides, but for what it doesn't. Unlike other providers, there are no subscriptions and no requirement to have other Self products. Once someone is in the Self platform, they are introduced to a full suite of credit-building tools — including rent and bills reporting, Credit Builder Account, and the secured Self Visa® Credit Card. Self also offers the unsecured Self Plus Credit Card, available to existing Self customers with a history of on-time payments.

To celebrate the launch of Self Cash, the company is giving away a total of $25,000 over the next four weeks on Instagram, with prize amounts increasing each week. The giveaway kicks off today at 12 p.m. CDT on Self's Instagram @selffinancial.

For more information, visit www.self.inc.

About Self Financial
Self Financial is a pioneering credit building company dedicated to helping people establish credit and a financial foundation. For over a decade, Self has empowered more than 4 million individuals with limited or no credit history with accessible tools to support their finances. Self is the Official Credit Building App of the San Antonio Spurs. Find it at Self.inc, on the Apple App Store (280,000+ reviews and an average 4.9 rating) and on Google Play.

MEDIA CONTACT
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¹ Self Cash is offered in the Self app only, bank account connection via Plaid and associated debit card required, not offered in all states. Fees apply for expedited disbursement. Cash advance amounts vary based on eligibility and may change periodically; no guarantee of offer.

SOURCE Self Financial