SEMA Show: 3W Spotlights Upgraded Custom-Fit Floor Mats, Auto Interior Accessories

Premium floor mats for the Tesla Model Y Juniper and Toyota Tacoma, as well as a truck bed mat for the Ford Maverick, lead 3W Auto-life's booth lineup.

LAS VEGAS, Nov. 2, 2026 /PRNewswire/ -- 3W Auto-life, a multi-award-winning leader in premium custom-fit car floor mats, will present a lineup of recently launched and upgraded products at the SEMA Show 2026 in Las Vegas. The lineup shows how the brand is refining vehicle-specific protection through greater comfort, durability, easier cleaning and real-world usability.

Exhibiting at Booth #54169 in the West Hall of the Las Vegas Convention Center from Nov. 3 to 6, 3W will highlight its three entries in the 2026 SEMA New Products Showcase: floor and trunk mats for the Tesla Model Y Juniper, floor mats for the Toyota Tacoma, and an upgraded truck bed mat for the Ford Maverick. These products will anchor a broader display of 3W's recent developments in double-layer carpet design, metal dead pedal protection and cargo management.

Built for Real Vehicle Interiors

Since 2016, 3W has designed floor mats for a wide range of vehicles, with products covering more than 600 models and over 30 major automotive brands. The three Showcase entries are selected examples from that broader catalog.

3W's floor mats are designed to match the dimensions and everyday demands of real vehicle interiors, with an emphasis on custom fit, durability, thoughtful design and easy cleaning. The all-weather floor mats and truck bed mats are made with Thorex™, a safe and odor-free material.

Three Showcase Entries Highlight Product Evolution

Two of the Showcase entries apply 3W's double-layer floor mat design to different types of vehicles. The floor mat system for the 2025-2027 Tesla Model Y Juniper pairs a waterproof Thorex™ TPE base, manufactured using VigorMold™ technology, with removable Star Trail carpet toppers featuring a linear texture.

The 2024-2027 Toyota Tacoma floor mats use a similar layered approach, adding removable front carpet toppers to an all-weather base designed for daily comfort, stability, anti-slip performance and easy care.

Both systems include a wear-resistant metal dead pedal — a stationary footrest beside the pedals where drivers rest their left foot — that is integrated directly into the floor mat.

The metal dead pedal's premium VigorMold™ one-piece aluminum construction with seamless edges is not just designed for a clean-lined visual aesthetic but also to add rigidity and durability to a high-stress area, improving resistance to heavy shoe pressure, scuffing, wear and deformation. This means the floor mat retains its vehicle-specific shape and fit over time, and has a reduced risk of edge lifting around the pedal.

The third entry, the 3W custom truck bed mat for the 2022-2027 Ford Maverick gasoline model, extends 3W's vehicle-specific protection beyond the passenger cabin. Made with high-density Thorex™ material using VigorMold™ injection-molding technology, the upgraded mat protects the truck bed while helping cargo remain stable with patented cargo stabilizers.

The mat is also odor-free and stable across temperature fluctuations, and thoughtful design touches including the cast-iron-style texture, V-fold structure, drainage slope and triangle bracket with point studs elevate the mat to offer truly top-tier vehicle protection.

More From the 3W Lineup

Additional products at the booth will show how these design ideas extend across different vehicles and interior needs. The display will include floor mats for the Audi Q5 and SQ5 as well as all-weather floor and trunk mats for the 2021-2027 Ford Bronco 4-Door, featuring full coverage and a metal dead pedal.

Visitors can see a waterproof, anti-slip universal car seat protector with child-friendly TPE construction and a precision-fit Tesla Model Y Juniper interior organizer set for the cup holders, armrest, dashboard and console areas.

Hands-On Experiences and Giveaways

"SEMA is where installers, retailers and builders decide what's worth carrying and investing in, so we want them to handle our products in person at the booth, not just look at them. For example, they can pull the carpet off the base to inspect the quality and test the sturdiness of the metal dead pedal," said Angela Wang, co-founder of 3W.

The booth's RC Off-Road Fun activity features a mini RC off-road challenge built on the Ford Maverick truck bed mat, using its raised texture, molded details and fixing structures as part of the course. Participants who complete the course will receive a prize.

Selected SEMA Show vehicles will feature installed 3W products and 3W logo decals through collaborations with automotive influencers and vehicle builders. In particular, notable auto-focused personalities Janna Breslin (@JannaBreslin on YouTube), RockstarGarage (@RockstarGarage on YouTube) and Mr___THD (@truehorsepowerdiesel on TikTok) will kit 3W liners in their vehicles.

A Lucky Draw will be held each day during the SEMA Show: visitors who scan a QR code and complete a short form will receive a ticket for the daily 4 p.m. drawing as well as a premium scented sachet or phone wrist strap, while supplies last.

Five winners will be selected each day to receive a limited-edition 3W SEMA gift box from the company's 11th anniversary collection. The box includes a custom wool blanket, stainless steel tumbler, in-car phone mount, dual-ended Type-C charging cable and collectible sticker set featuring 3W's 11th anniversary branding.

During SEMA (Nov. 3 to 6), 3W will also be offering special deals. Save 30% on products from the US website 3wliners.com with the code SEMASHOW30, or get 10% off selected models through 3W's Amazon storefront.

Visit 3W at SEMA

3W Auto-life
Booth #54169, West Hall
Las Vegas Convention Center, within the Restyling & Car Care Accessories section
9 a.m. to 5 p.m. from Tuesday, Nov. 3 to Thursday, Nov. 5
9 a.m. to 4 p.m. on Friday, Nov. 6

About 3W Auto-life

Founded in 2016, 3W Auto-life manufactures high-end floor liners for a wide range of vehicles. More than just an automotive interior accessory, 3W mats are a reflection of the rugged elegance and freedom of the great outdoors. The company is partnered with more than 30 global OEMs and has designed more than 600 custom-fit molds for vehicle floor mats. To date, 3W's floor mats have won more than 30 design awards, including the prestigious German Red Dot Award, and are trusted by drivers in the United States, Canada, Europe, the United Kingdom, South Korea, Saudi Arabia and beyond. Learn more at 3wliners.com.

SOURCE 3W Auto-life