Senior Care Franchise Overcomes Recruitment Challenges; Hires 11,000 Caregivers

CHICAGO, Jan. 30, 2018 /PRNewswire/ -- As the number of aging Americans choosing to stay in their homes continues to rapidly escalate, providers of caregivers and in-home medical care struggle to fill demand.  For national senior care franchises, recruiting thousands of skilled, dependable caregivers to match the specific needs of each family is no easy task.

The use of hiring and talent management platforms, among other proactive measures, has started to ease the recruitment burden. Major players like BrightStar Care, a national private duty home care and medical staffing franchise with more than 320 locations, has implemented training and resources around hiring best practices, as well as tools like Hireology, an integrated hiring and talent management platform.  

BrightStar Care uses the Hireology platform in its franchise system to:

• Customize a recruiting strategy for each franchisee. The program allows for customization and offers flexible options for individual locations within a company to meet goals.
• Develop effective job descriptions tailored for in-demand talent, while also showcasing employee testimonials and company culture and core values. Opportunities are then integrated through job boards, paid posting and social channels.
• Quickly identify the most qualified applicants. Whenever a caregiver submits an application, the hiring and talent management system automatically sends pre-screen surveys and skills assessments.
• Efficiently schedule, conduct interviews and create customized interview questions to help franchisees objectively assess each candidate.
• By integrating the Hireology platform with its home health care management system, BrightStar Care is able to streamline operations, drive efficiency, and improve communication.

"In an industry that relies on dependable and competent employees, a smart and seamless hiring strategy is central to the success of the BrightStar Care franchise system," said Shelly Sun, CEO and Founder of BrightStar Care. "A positive client experience is directly tied to our process of selective hiring. We are in constant search of skilled nurses and caregivers. The Hireology platform is one aspect of our strategic approach to fill the continuously-growing demand for the most qualified caregivers and in-home medical care specialists."

For the 90 percent of BrightStar Care franchisees who utilized Hireology in 2017, hiring time was shortened to an average of 25 days. Hireology streamlines multi-location, owner-operated and independently owned businesses' hiring processes. The platform monitors recruitment sources and recruitment spend, vets applicants and brings forth the most qualified candidates for the open position.

"Since using Hireology, I've noticed more quality applicants are being brought to my attention first, allowing me to eliminate the less-qualified candidates more quickly," said Jason Lieb, a BrightStar Care franchise owner in Central Pennsylvania. "Their platform has saved me a lot of time throughout my hiring process that I can now use to focus on delivering exceptional service to our customers."

In 2017, BrightStar Care hired nearly 11,000 candidates through the platform. Of applicants, 14.7 percent who originated from a Hireology-created career site became hired, compared to 2.2 percent from national job boards.

In addition to the Hireology platform, BrightStar Care employs a strategic approach, led by a registered nurse, to ensure each family receives a carefully assigned caregiver. BrightStar Care's candidates have to meet high standards of quality in their work and complete stringent screening, background checks and face-to-face interviews. This selective process ensures those who interact with customers create a positive experience.

About BrightStar Care
Based in Chicago, BrightStar Care is a national private duty home care and medical staffing franchise with more than 320 locations that provide medical and non-medical services to clients within their homes, as well as supplemental care staff to corporate clients. BrightStar Care franchise locations across the country employ over 2,500 registered nurses who play a unique role in overseeing the care for each individual client, a service that no other private duty home care provider offers. In addition, BrightStar Care is the only national home care franchise to receive The Joint Commission's Enterprise Champion for Quality award every year since the award's inception. In 2017, the company ranked No. 69 on Entrepreneur Magazine's Franchise 500 list and was included for the tenth consecutive year on Inc. Magazine's prestigious Inc. 5000 list. For more information on BrightStar Care please visit www.brightstarcare.com; to find out more about BrightStar Care Franchising, visit www.franchise.brightstarcare.com.

About Hireology
Hireology's integrated hiring and talent management platform empowers multi-location, owner-operated, and independently owned businesses to build their best teams with confidence. The company equips teams with the skills and technology needed to manage the full employee lifecycle – from hire to retire – in one seamless platform. With focused expertise across several industries – including automotive, fitness & wellness, education, healthcare, and professional services – more than 4,500 businesses today trust Hireology to help build great teams, lift customer service and drive profitability. For more information, visit www.hireology.com.

SOURCE Hireology

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