CHICAGO, Jan. 16, 2014 /PRNewswire/ -- Rise Interactive, a digital marketing agency that specializes in media mix optimization and marketing intelligence, announced that Jeff Teitelbaum has joined the agency as Vice President of Account Management.
Teitelbaum brings more than 20 years of experience in managing marketing investments. He spent the last 13 years at Discover Financial Services, one of the largest financial services brands in the United States, where he held senior roles in a number of areas including project management, competitive intelligence and strategic infrastructure. Most recently, Teitelbaum had responsibility for email, web content, digital security and online migration. He was instrumental in launching new, user-friendly technology solutions that increased online customer satisfaction and under his direction email alone drove an incremental $500 million in sales in 2013.
Jon Morris, founder and CEO of Rise Interactive stated, "Jeff has an exceptional mix of skills and is a brilliant marketing professional. I'm thrilled that he will be joining the team and know he will make a positive impact for our clients." Morris continued, "At Rise, we are grounded in analytics. Jeff's advanced understanding of analytics and emerging technologies coupled with his consistent, positive business results solidified our decision to hire him."
Teitelbaum will be responsible for developing and maintaining the agency's ongoing client activities, relationships and services. He will lead strategic and tactical planning initiatives for Rise's clients who are looking to expand their online marketing presence.
Teitelbaum is keen on understanding problems and delivering innovative solutions and has a special proficiency in making his teams better. Regarding his new position with the organization, Teitelbaum said, "I chose Rise Interactive because of their commitment to innovation, their relentless focus on client results, and extensive commitment and success in driving insights from data. I'm looking forward to merging my prior industry knowledge and experience in the financial sector with the people and clients at Rise."
Teitelbaum earned his Bachelor's degree from the University of Wisconsin-Madison and MBA in entrepreneurship from DePaul University. He was honored with the Excellence Award for Leadership by Discover Financial Management and is a regular speaker at conferences where he shares his thought leadership on digital marketing tactics and strategies.
About Rise Interactive
Rise Interactive is a digital marketing agency that specializes in media mix optimization and marketing intelligence. A strategic partner that helps marketing leaders make smarter investment decisions grounded in data insights. Some clients of Rise include Careerbuilder.com, Ulta Beauty, DeVry, Reynolds Consumer Products and Allstate Motor Club, among others. For more information, visit www.riseinteractive.com or follow the company on Twitter @riseinteractive.
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SOURCE Rise Interactive