SENSA® Weight-Loss System to Launch With GNC as Its First Retail Store Partner

Sep 01, 2010, 09:15 ET from Sensa Products, LLC

MANHATTAN BEACH, Calif., Sept. 1 /PRNewswire/ -- On September 1st, leading weight-loss brand, the SENSA® Weight-Loss System will launch its products in 3500 GNC stores nationwide.  GNC is SENSA®'s first retail store partner since its launch in 2008.  Prior to GNC, SENSA® has been a leader in the online and TV shopping distribution channels.  

Developed by Dr. Alan Hirsch, the SENSA® Weight-Loss System is based on more than 20 years of research linking human olfactory senses to appetite and overeating.  In one of the largest clinical studies for a non-prescription weight-loss product, subjects lost an average of 30 pounds in 6 months with SENSA®.  Based on the science of smell and taste, SENSA® has helped hundreds of thousands of people lose weight with its 6 month program.

"GNC has consistently been at the forefront of the nutrition and weight-loss industry," says Don Ressler, CEO of Sensa Products, LLC.  "With its commitment to quality products and customer service, GNC is the perfect retail partner for SENSA®."

"SENSA's clinical studies are an important addition to the weight loss segment," said Tasso Koken, GNC's EVP Merchandising.  "We look forward to working with SENSA to broaden the market for these innovative products.  GNC has traditionally been a leader in diet supplement products, and this national retail launch of the SENSA line will certainly continue that tradition."

GNC will launch the 60-day SENSA® kit in stores and the entire SENSA® product line will be available at 

About SENSA®

Based on over 20 years of his research linking human olfactory senses to appetite and overeating, Dr. Alan Hirsch developed the SENSA® Weight-Loss System. SENSA consists of patent pending blends of scented Tastants that you sprinkle on food, and are designed to stimulate the olfactory senses and trigger satiety. SENSA has become a leading weight-loss tool and lifestyle brand to encourage portion control and healthy living without restrictive dieting, stimulants or pills.

About GNC

GNC, headquartered in Pittsburgh, PA., a leading global specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products.  As of June 30, 2010, GNC has more than 7,100 locations, of which more than 5,500 retail locations are in the United States (including 892 franchise and 1,972 Rite Aid franchise store-within-a-store locations), and franchise operations in 50 countries.  The Company -- which is dedicated to helping consumers Live Well -- also offers products and product information online at

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SOURCE Sensa Products, LLC