Sensis Chooses deCarta to Power Online and Mobile Properties

SAN JOSE, Calif. and MELBOURNE, Australia, Oct. 4 /PRNewswire/ -- Sensis, a wholly owned subsidiary of Telstra, Australia's largest mobile network operator and deCarta, the market leader in location-aware software, today announced that deCarta's geospatial software platform will provide the maps and directions for Sensis' online and mobile applications, including Yellow Pages, White Pages, Citysearch and their leading mapping website Whereis.com.

Sensis is the leading directory service in Australia who own and operate the Yellow Pages and White Pages businesses. Sensis' online mapping site, Whereis.com provides users with map-based local search for businesses across Australia as well as public places, landmarks and addresses. Once a search results in an appropriate destination, the user receives driving or walking directions to that place.

deCarta's market proven software will be used to provide the maps, the routes and the localized search results on a white label basis, allowing the Whereis.com property to maintain its unique appearance and brand. The maps and routes will use Sensis' own map data to provide highly localized content and context. deCarta's platform which has been used in many of the world's highest volume mapping sites, has proven scalability to manage the highly trafficked suite of sites- Yellow Pages (5m visits per month), White Pages (9m visits per month) and Whereis.com (4m visits per month) while providing an excellent user experience. 

In reference to the Whereis.com site, Steve Maidment, GM of Mobile and Interactive at Sensis commented, "Sensis has built a market leading mapping service based on strong local knowledge and brand recognition. deCarta's platform has allowed us to maximize the value of the rich data that has led to our success while keeping the look and feel that our customers have grown to love. And we are very excited to be leveraging this same platform to power our other popular online sites as well as our next generation of mobile offerings."

"We are very pleased to begin a partnership with Sensis, the clear leader in directory services for the Australian market," said J. Kim Fennell, CEO and President of deCarta. "Their requirement for high quality matched up nicely with the capabilities of our platform including scalability, speed and the ability to incorporate multiple forms of map and directory data for both the internet and mobile."

For more information, see www.decarta.com or www.whereis.com. Corporate information on Sensis is available at http://www.about.sensis.com.au/.

SOURCE deCarta