Sentral Enters Fort Lauderdale Market; Expands in San Diego

Two landmark communities bring the residential-hospitality operator to 22 markets

DENVER, Oct. 30, 2026 /PRNewswire/ -- Sentral, the leading full-building residential-hospitality operator, today announced two additions to its portfolio: Diega (702 Broadway) in downtown San Diego and Veneto Las Olas (201 South Federal Highway) in Fort Lauderdale. Veneto Las Olas marks Sentral's entry into Fort Lauderdale, and Diega, a 617-residence community, is the company's largest single addition this year. Sentral now operates in 22 markets nationwide.

"Diega and Veneto Las Olas are among the most distinctive residential properties in their markets, and they reflect the kind of growth we are pursuing. We are honored to partner with their ownership groups, and look forward to delivering strong results for both," said Roman Speron, CEO of Sentral.

Developed by Bosa Development, Diega spans a full downtown block where the Core, East Village and the Gaslamp Quarter meet. Its two colored-glass towers earned an Orchid for interior design in the San Diego Architectural Foundation's 2025 Orchids and Onions program. The South Tower lobby features an interactive BASILE Studio installation of mechatronic trees that sway and shift color in response to sound. Amenities include a Sky Terrace pool and spa with cabanas, coworking, lounges, a pet retreat and ground-floor retail.

Developed by the Related Group, Veneto Las Olas offers 259 residences across 44 floors, one block north of Las Olas Boulevard. Every residence has a private terrace with zoning-protected views of the Atlantic Ocean and the New River. Interiors feature 9- to 12-foot ceilings, floor-to-ceiling European cabinetry and waterfall-edge islands. A ninth-floor pool deck and wellness center are joined by a resident lounge, fitness center and theater on floors 25 and 26.

"We selected Sentral for its hospitality-driven approach and its proven ability to deliver strong performance for owners," said Joey Ramos, Multi-Family Asset Manager, Veneto Las Olas.

The expansion comes alongside the launch of Sentral's refreshed brand and redesigned website, which brings owners, residents, guests and corporate partners together in one place. See the new Sentral at sentral.com.

For leasing availability, visit DiegaSanDiego.com and VenetoLasOlas.com.

About Sentral
Sentral, the leading full-building residential-hospitality operator, drives revenue gains for owners through differentiated operating capabilities, custom-built technology and a hospitality-inspired resident experience. The company manages more than $7 billion in assets across 22 markets for institutional owners, spanning long-term residences and furnished stays. Honors include J Turner Research's Elite ORA® Top 25 Management Companies, Multifamily Executive's Best Use of Proptech award and Skift's IDEA award for Property Management in Short-Term Rentals. Sentral is backed by ICONIQ Capital, Highgate Hotels, DivCore Capital and Ascendant Capital Partners.

sentral.com | @SentralLife
Media Contact: Misfit Toys, [email protected], 917-776-1921

SOURCE Sentral