Seoul Design Fair 2010 Full of Innovative Design Ideas

Sep 06, 2010, 06:00 ET from Seoul Metropolitan Government

SEOUL, South Korea, Sept. 6 /PRNewswire-Asia/ -- Seoul Design Fair (SDF) 2010 will be held at the Seoul Olympic Stadium and in the city's four design clusters -- Hongdae Area, Dongdaemun Design Plaza (DDP), Gasan Digital Complex and Sinsa-dong area -- for 21 days from September 17 to October 7.

Formerly known as "Seoul Design Olympiad (SDO)," the annual design festival, which started in 2008 to commemorate Seoul's selection as World Design Capital 2010, is meant to be enjoyed by everyone from designers, design experts, citizens to foreign tourists.

"Seoul Design Fair will enhance the overall competitiveness of the country's design industry, as the event features design works of the world's top-notch designers and design houses," said Choi Kyung-ran, a design professor of Seoul's Kookmin University and the Director General of the SDF 2010.

SDF 2010 will differentiate itself from previous festivals, with programs for the socially less privileged, such as a lecture on Braille design. Under the theme of "Design for All," this year's fair will feature various different types of academic and cultural events organized in the three broad categories: Economy, Participation, and Education.

One of the most outstanding new features of the fair will be three major pavilions in the stadium, which will be designed respectively by three of the greatest contemporary architects in the world: Alessandro Mendini from Italy, Daniel Libeskind from the U.S., and Kim Seok-Chul from Korea.

Inside an exhibition hall, there will be a lifestyle design exhibition showcasing design products of three northeast Asian countries: Korea, mainland China and Japan. For young and upcoming design talent in search of jobs, there will be design-related job fairs and entrepreneurship consulting services provided as part of the design fair, in the Hongdae area.

Seoul Brand Exhibition will combine next-generation IT technologies with design, while Design Seoul International Conference on September 17 and 18 will feature internationally acclaimed designers such as Chris Luebkeman, Alexandro Mendini, Daniel Libeskind, Kim Seok-chul and John Wood.

Seoul Design Market will feature showrooms of leading global design companies, and also provide a market space for over 200 young designers from all over the globe.

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SOURCE Seoul Metropolitan Government