SEPHORA's BEAUTY INSIDER® Proves Beauty Addiction Has Its Privileges

SAN FRANCISCO, July 30, 2013 /PRNewswire/ -- SEPHORA BEAUTY INSIDER, the best and most expansive beauty loyalty rewards pro­gram, is now better than ever with more of everything you love: more beauty rewards, more first pass access and more exclusive experiences. Now is the time to join, check in or upgrade your BEAUTY INSIDER status with the program relaunch on August 12th.

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The revamped BEAUTY INSIDER program features the following exciting program benefits:

• PREMIUM NEW MEMBERSHIP LEVEL - SEPHORA has added a new rewards level, VIB ROUGE®, for the most fervent product junkies. The ultimate in bragging rights, this level is reserved for those who spend $1,000+ in a calendar year and offers unparalleled insider access to one-of-a-kind experiences and rewards. The chic red VIB ROUGE card opens the door to private, limited-list events with brand founders and celebrities, advance access to new products, free shipping on Sephora.com and Sephora.ca, unlimited complimentary services at the SEPHORA Beauty Studio and your own beauty concierge hotline. For more information, visit: Sephora.com/Rouge.
• ULTIMATE DIGITAL BEAUTY HEADQUARTERS – View the latest rewards and exclusive offers, check point balances and get access to members-only products and events at the new BEAUTY INSIDER digital hub, Sephora.com/BeautyInsider. Plus, keep track of past purchases and products you love, with the digital makeup bag, My Beauty Bag. Access it all on-the-go via mobile web or by the new Sephora To Go App for iPhone and iPod Touch.
• REVAMPED REWARDS FOR ALL TIERS – BEAUTY INSIDER tiers and benefits have gotten a makeover. The program now features new ways to use your points, members-only beauty classes, first access to the most coveted new products in beauty and more, plus all the benefits members currently love – like the free birthday gift!

"We are excited to announce the relaunch of Sephora's loyalty rewards program, BEAUTY INSIDER," said Sephora Chief Marketing and Digital Officer, Julie Bornstein. "The program's revamp gives clients more of everything they love: deluxe samples, first-to-buy access and intimate experiences with top beauty influencers. And they can access these privileges quickly and easily on the new Sephora To Go App."

What's even more beautiful? SEPHORA celebrates YOU from August 12-18th with double point purchases for BEAUTY INSIDERS, triple point purchases for VIBs and quadruple point purchases for VIB ROUGE members!* Transfer your newly acquired points to friends and family for access to rewards that money alone can't buy, like a chance to score a special 5K or 10K once in a lifetime reward, such as a trip for two to Paris with Make Up For Ever or the Marc Jacobs Beauty Collection tucked into a Marc Jacobs handbag. Visit Sephora.com/CelebrateBI for more information.

*Double and triple point offering valid with purchase and rewards membership verified

Becoming a BEAUTY INSIDER is free and open to everyone, and members start earning one point for every dollar they spend immediately. Benefits include year round complimentary birthday gifts and deluxe-size samples. The more you buy, the more you're rewarded – it's that simple! Those who satisfy their beauty cravings often, spending $350 or more in one calendar year, will achieve VIB status (Very Important Beauty Insider), SEPHORA's second BEAUTY INSIDER rewards tier. VIB perks include first access to new products, exclusive offers and invitations to private beauty events.

Tap into your BEAUTY INSIDER benefits and membership card instantly online, in-store or even on-the-go with the new Sephora To Go App for iPhone and iPod Touch, available for download at www.AppStore.com/SephoratoGo. Never be more than one click away from getting rewarded for discovering the best of the best in beauty, exclusively at SEPHORA. For more information on SEPHORA's BEAUTY INSIDER program, visit www.sephora.com/beautyinsider.

SOURCE Sephora