September is Baby Safety Month

Carry With Care

MOUNT LAUREL, N.J., Sept. 1, 2011 /PRNewswire-USNewswire/ -- September is Baby Safety Month, sponsored annually by the Juvenile Products Manufacturers Association (JPMA). This September, JPMA is helping educate parents and caregivers on the importance of safely using wearable infant products including soft infant carriers, frame carriers, and slings.

Wearable infant products continue to grow in popularity with parents and caregivers. A carrier or sling provides comfort and security for the baby while allowing mom or dad some hands-free freedom.

Raising a bundle of joy takes care and knowledge to ensure the first years are happy and healthy. It's important to know how to properly use wearable infant products, including cautiously following product instructions and using keenly attuned instincts when caring for baby at all times.

There is an abundance of material available today for parents looking for babygear safety information. Parents are encouraged to through the safety tips at www.babysafetymonth.org  and gain powerful insight into the safe selection and use of wearable infant products A special section just for retailers provides ideas and helpful hints for promoting Baby Safety Month in-store. We invite you to celebrate Baby Safety Month 2011 and Carry With Care.

Baby Safety Month exists to increase consumer awareness of safety issues surrounding the safe use and selection of juvenile products. Baby Safety Month started in 1983 when JPMA initiated "Expectant Mother's Day."  In 1986, it was extended to a week long celebration, until 1991, when JPMA sponsored the first "Baby Safety Awareness Month."

About the Juvenile Products Manufacturers Association

The Juvenile Products Manufacturers Association is a national trade organization that exists to advance the interests, growth and well-being of North American prenatal to preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance certification and business development assistance conducted with appreciation for the needs of parents, children and retailers.

Learn more about JPMA at  www.jpma.org . Follow JPMA on Twitter @JPMA and connect with us on Facebook to learn about additional safety tips and JPMA initiatives.

SOURCE Juvenile Products Manufacturers Association