Sequifi Raises $6.7 Million Seed Round to Power Real-Time Pay & Workforce Retention for America's Essential Home Services Industry

Built by field services veterans to serve America's fastest-growing and most underserved workforce, Sequifi is scaling its platform to meet surging demand.

LEHI, Utah, Aug. 26, 2025 /PRNewswire/ -- Sequifi, the modern infrastructure for retaining and growing America's essential home service workforce, today announced it has raised $6.7 million in seed funding to accelerate product development and expand to support exciting new market segments. The round was led by Cervin Ventures, with participation from Frazier Group and Tokyo Black.

The company serves mid-market and enterprise home service companies across pest control, solar, HVAC, mortgage, landscaping, fiber, roofing, plumbing, and electrical services.

These industries face critical workforce shortages despite projected growth exceeding 50% by 2030. More than 72.7 million Americans now work as independent contractors, with many in skilled trades that can't be outsourced or automated. While AI disrupts jobs, the home services industry is expected to reach $156 billion by 2030. Yet over 50% of home service businesses report difficulties finding qualified workers, and 2.1 million skilled trades jobs are projected to go unfilled by 2030.

Home service companies are losing billions every year to 45% worker turnover—driven by delayed pay, confusing commissions, and outdated back-office systems. The result: an industry growing faster than its ability to staff.

Sequifi was built to fix this. Created by field services veterans who lived the pain firsthand, it's the first all-in-one workforce platform purpose-built for home services. By combining real-time payroll, forecasting, HR, and performance tools in one system, Sequifi gives companies the infrastructure they need to scale—and gives workers the same-day pay and transparency they deserve.

"We built Sequifi because we've lived this problem," said Roshan Kumar, co-founder and CEO. "The home services industry has been underserved despite its size and importance. It still relies on outdated tools and broken systems. Having been installers, crew leads, and operators ourselves, we know these pain points firsthand. This industry deserves better, and workers deserve to get paid the same day they finish the job."

Purpose-Built for Home Services: Why Teams Are Switching to Sequifi

• Same-Day Payroll: Instant, auditable pay that builds trust and slashes churn.
• Complex Commissions, Simplified: Automates even the most intricate plans with real-time visibility.
• All-in-One + Built to Scale: Payroll, HR, and performance on a single system that deploys in weeks and scales from 100 to 5,000+ workers.
• Purpose-Built for Home Services: Designed by operators, not spreadsheets.

Already live in 11+ industries, Sequifi serves business owners, ops leaders, and finance teams buried in manual processes. With new funding in hand, Sequifi is accelerating product development and expanding go-to-market efforts—empowering the skilled workforce fueling America's next economic engine.

Real Results from Real Customers

Sequifi is transforming operations in industries like solar and pest control by eliminating payroll chaos and boosting worker satisfaction.

• "Before Sequifi, payroll was a mess. Now workers get paid the same day they finish jobs—and retention has soared," said Grant Miser, President of Aveyo.
• "Real-time pay visibility has eliminated disputes, built trust, and cut our payroll processing time by 75%" added Nic Vanleeuwen of Source MRKTG.

"Roshan and Adam know this market inside and out—not from a spreadsheet, but from years in the field building and running home services businesses ," said Taylor Oliver, Partner at Cervin Ventures. "The insights they have from operating these businesses shows up in a platform that nails the complexity of contractor pay, and unlocks a massive opportunity in one of America's fastest-growing workforces."

About Sequifi

Sequifi is the first all-in-one real-time pay and forecasting engine designed for home services companies. Built by industry veterans with 30+ years combined experience in pest control, solar, and field operations, Sequifi empowers workers with same-day payments and transparent earnings while giving business owners the systems infrastructure needed to scale and retain top talent. Serving companies across pest control, solar, mortgage, HVAC, landscaping, fiber, roofing, plumbing, and electrical services. Learn more at www.sequifi.com 

SOURCE Sequifi