Serena Williams Launches Sleep Sheets®

NEW YORK, April 27, 2012 /PRNewswire/ -- Sheets® Brand, the creator of Sheets® dissolvable strips, today announced the launch of Sleep Sheets®, a new natural sleep aid designed to support one's natural sleep cycle. Sleep Sheets® were developed to provide relief to the approximately 60 million Americans who have occasional sleep problems each year.

Sleep Sheets® are distinctive because they are paper-thin, individually wrapped, dissolvable strips. No pills. No liquids. "We kept hearing from consumers that they dislike swallowing pills and consuming beverages before going to sleep. With that in mind, we created Sleep Sheets® as an alternative delivery system," said Warren Struhl, CEO of PureBrands, owner of Sheets® Brand. When placed on your tongue, Sheets® dissolve in seconds and are easily swallowed and digested. Each Sleep Sheet contains 3mg of Melatonin, 3mg of L-Theanine, 1mg of Goji Berry Extract and 1mg of Chamomile Extract. The blend of these natural ingredients is formulated to help you get a restful night's sleep.

Williams, who has struggled sleeping for years, played a major role in the innovation process and worked collaboratively with world-class scientists and Sheets® Brand partners to develop a great new sleep product with only natural active ingredients.

"As an athlete and businesswoman, I'm continuously on-the-go and have had issues sleeping for years," said Co-Founder Serena Williams. "I've tried other products in the past and I am happy that I helped develop Sleep Sheets®. Using them allows me to get a good night's sleep, which means that I wake up feeling refreshed and ready to start my day. As an added bonus, Sleep Sheets® are extremely portable and conveniently packaged so I can take them anywhere which is perfect for my lifestyle."

"We're thrilled that Serena has joined the Sheets® team and played an influential role in the development of our new Sleep Sheets® product," said Jesse Itzler, Co-Founder of PureBrands. "After the overwhelming success of Energy Sheets®, we're excited to launch Sleep Sheets® today and help the millions of people who struggle with sleep issues."

To coincide with the product launch, Sheets® Brand has teamed up with Walgreens exclusively to develop the "DREAMS COME TRUE" with Sleep Sheets® promotion. Beginning today through July 31, 2012, consumers who purchase Sleep Sheets® from Walgreens will have the chance to win a dream day with Serena Williams: an all-expense paid trip for two to New York City as well as a meet and greet with the tennis legend.

"We are excited to launch Sleep Sheets® exclusively at Walgreens and to have Serena Williams unveil it at our Times Square location," said Walgreens district manager Jerry Telson. "By offering innovative new products like Sleep Sheets^®, we are meeting America's health and daily living needs and helping our customers live well, stay well and get well."

As part of the promotion, instant-win golden tickets will be randomly inserted into Sleep Sheets® packages. Find one of the Golden Sheets® and you'll win an once-in-a-lifetime chance to meet Serena Williams. In addition, every package contains a second chance sweepstakes which will allow fans to activate the promotion online at Facebook.com/takeasheet and win over one thousand other prizes such as Sheets® branded t-shirts and hats. Official rules may be found at www.facebook.com/takeasheet.

Sheets® were developed with input from top physicians, scientists, professional athletes and their trainers. Using proprietary technology initially developed for Sheets® Brand Energy Strips, Sleep Sheets® help consumers get the rest they need whether at home or traveling. 

About Sheets® Brand:

Sheets® Brand is the world leader in dissolvable functional strips. Sheets® Brand was launched in 2011 and Sheets® products are already available in over 50,000 stores in the United States alone. Sheets® products deliver consumers functional benefits in a simpler, faster, more convenient way. No water! No pills! No calories! No sugar! Just place on tongue…problem dissolved!  Sheets® products are used by many of the world's top athletes and entertainers including superstar athletes LeBron James, Ray Rice, Amar'e Stoudemire and international recording artist Pitbull. Sheets® dissolvable strips are the inaugural product from PureBrands, LLC. For information please visit http://www.sheetsbrand.com.

About Walgreens

As the nation's largest drugstore chain with fiscal 2011 sales of $72 billion, Walgreens' (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens' scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 7,847 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.

SOURCE Sheets Brand