Where Scent and Design Collide, the Ordinary Turns Sublime
LOS ANGELES, Sept. 18, 2025 /PRNewswire/ -- Seth Rogen, actor, director, and co-founder of lifestyle company, Houseplant, brings his signature touch to the world of scent through an exciting new collaboration with ripple⁺ Home, the purveyors of elevated aroma. This partnership unites ripple⁺'s meticulous craft in home fragrance with Houseplant's bold, design-led approach to elevating smoking rituals, resulting in a collection where scent and style come together to elevate every session.
"With film and television, we don't have to give much thought to smell. But in the real world, smell is everything," says Seth Rogen, co-founder of Houseplant. "Together with ripple⁺, we've been able to make a collection of products focused on the nose, and on creating a more layered environment."
ripple⁺ x Houseplant Collection:
Ash & Scent Set ($85): The crown jewel of the collaboration, this exquisite set features a hand-carved marble incense vessel that stands as a statement piece on its own. Paired with 64 incense droplets across four exclusive scents, each droplet delivers over 10 minutes of blissful aroma, totalling 640+ minutes of luxurious aromatic escape.
Droplets by Seth ($35): For those seeking portability without sacrificing design, this sleek mini pack includes 48 incense droplets across the four signature scents, housed in a polished marbled glass incense holder that's as functional as it is visually striking.
The four exclusive incense droplet scents in this collection are: Sweet Herb, a floral, mystical aroma that inspires artistic energy; Old Money Leather, a rich, sophisticated scent evoking luxury and timelessness; Baked Goods, a warm, cozy combination that brings to life the comforting smell of fresh baking; and Rich Pine, an earthy, nostalgic blend reminiscent of forest escapes.
"Both brands are passionate about creating immersive experiences that celebrate detail and craftsmanship," said ripple⁺ co-founders Sam & Lucie Beecham. "With Houseplant, we're reshaping the way scent is experienced, not just as an accessory, but as a true statement piece for the spaces you love most."
The ripple⁺ x Houseplant collection launches September 18, exclusively at therippleco.com, houseplant.com, and select global retailers.
About ripple⁺ Home: ripple⁺ Home creates premium home fragrance products designed to elevate your environment, rejuvenate your senses and transport you to a new world of scent. Known for their innovative and aesthetic approach to aromatherapy, ripple⁺ Home is revolutionizing the home fragrance landscape with products that combine luxury, sustainability, and sensory delight. www.therippleco.com
About Houseplant: Founded by Seth Rogen, Evan Goldberg, Michael Mohr, James Weaver, and Alex McAtee, Houseplant is a lifestyle company born out of contemporary cannabis culture that creates and curates thoughtful design-led, and innovative products. The company unifies the worlds of "House" and "Plant" to offer an enriched experience through one-of-a-kind expert insights paired perfectly with highly functional, premium products for people's homes and daily lives. www.houseplant.com
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