Sex Toys Market Size to Grow by USD 19.85 Bn, Negative Increasing Popularity of Sex Toys Globally to Drive Market Growth - Technavio

NEW YORK, Nov. 9, 2022 /PRNewswire/ --

Sex Toys Market Facts at a Glance

• Total Pages: 120
• Companies: 10+ – Including Adam and Eve Stores, Bad Dragon Enterprises Inc., BMS Enterprises, Cliq Ltd., FUN FACTORY GmbH, JIMMYJANE, L Brands Inc., LELOi AB, LifeStyles Healthcare Pte. Ltd., Lovehoney Group Ltd., Lovetreats, Luvu Brands Inc., Pipedream Products LLC, Reckitt Benckiser Group PLC, Tantus Inc., TENGA Co. Ltd., The Aneros Co., VIBRATEX Inc., and WOW Tech International GmbH, among others.
• Coverage: Key drivers, trends, and challenges; Product insights and news; Value chain analysis; Parent market analysis; Vendor landscape; COVID impact and recovery analysis
• Segments: Product (adult vibrators, dildos, erection rings, and others) and distribution channel (online stores and retail outlets and specialty stores)
• Geographies: North America (US and Mexico), Europe (Russia, UK, and France), APAC (China), South America, and Middle East and Africa

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According to the recent market study by Technavio, the Sex Toys Market size is expected to increase by USD 19.85 billion from 2021 to 2026, with an accelerated CAGR of 11.27%. The report provides a detailed analysis of drivers and opportunities, top winning strategies, competitive scenario, future market trends, market size and estimations, and major investment pockets.

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Latest Drivers, Challenges, and Trends in the Market

• Sex Toys Market Driver 
• Increasing popularity of sex toys globally

Several sex toys are available in the market, including romantic toys, luxury love devices, and kinky play toys. The rising acceptance of sex toys has helped many couples enhance their sexual lives. The presence of specialty sex toy stores as well as online channels such as Amazon.com, Inc. enable people to purchase products with ease.

• Sex Toys Market Challenge 
• Negative social perceptions of sex toys

The negative social perception about sex toys discourages customers from purchasing them. The ban on the purchase and use of sex toys in countries such as Saudi Arabia is impacting the availability of these products. Vendors find it challenging to establish their presence in these regions.

• Sex Toys Market Trend 
• Increasing exposure to sex toys

The increasing exposure to sex toys through media is increasing their awareness and adoption across the world. The rise in sales of sex toys is encouraging manufacturers to introduce sex toys with advanced technologies. The demand for sex toys such as rubber vaginas and adult vibrators is rising, primarily due to factors such as changing perceptions. The Internet enables customers to learn more about the latest products. Moreover, many couples prefer sex toys such as vibrators for mutual pleasure.

Find additional information about various other market drivers and trends mentioned in our FREE sample report.

Vendor Insights

The sex toys market is fragmented, and the vendors are deploying growth strategies such as focusing on the R&D of new products with multifunctional benefits using natural ingredients to compete in the market. The key offerings of some of the major vendors are listed below:

• BMS Enterprises - The company offers sex toys such as butt plugs, dildos, lingerie, vibrators, cupping sets, and sex games.
• FUN FACTORY GmbH - The company offers sex toys such as Tiger, Sundaze, Volta, Ocean, Duke, Jam, and Abby G dildos.
• LELOi AB - The company offers sex toys such as G spot vibrators, massagers, masturbators, and condoms.

Find additional highlights on the vendors and their product offerings in our full report. Buy Now for detailed vendor information  

Regional Market Outlook

The share of the sex toys market growth in APAC will be significant during the forecast period. China is a key country for the sex toys market in the region. Moreover, market growth in APAC will be faster than the growth of the market in other regions. Innovative product development by vendors, the availability of low-cost raw materials and labor for manufacturing, rising product demand from Western countries, and the growing regional supply chain network in the region will drive the sex toys market growth in APAC during the forecast period.

Download our FREE sample report for more key highlights on the regional market share of most of the above-mentioned countries.

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 25: Chart on Product - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 27: Chart on Comparison by Product
• Exhibit 28: Data Table on Comparison by Product

• 5.3 Adult vibrators - Market size and forecast 2021-2026
• Exhibit 29: Chart on Adult vibrators - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Adult vibrators - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Adult vibrators - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Adult vibrators - Year-over-year growth 2021-2026 (%)

• 5.4 Dildos - Market size and forecast 2021-2026
• Exhibit 33: Chart on Dildos - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Dildos - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Dildos - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Dildos - Year-over-year growth 2021-2026 (%)

• 5.5 Erection rings - Market size and forecast 2021-2026
• Exhibit 37: Chart on Erection rings - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Data Table on Erection rings - Market size and forecast 2021-2026 ($ million)
• Exhibit 39: Chart on Erection rings - Year-over-year growth 2021-2026 (%)
• Exhibit 40: Data Table on Erection rings - Year-over-year growth 2021-2026 (%)

• 5.6 Others - Market size and forecast 2021-2026
• Exhibit 41: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 44: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.7 Market opportunity by Product 
• Exhibit 45: Market opportunity by Product ($ million)

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 46: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 47: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 48: Chart on Comparison by Distribution Channel
• Exhibit 49: Data Table on Comparison by Distribution Channel

• 6.3 Online stores - Market size and forecast 2021-2026
• Exhibit 50: Chart on Online stores - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Online stores - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Online stores - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Online stores - Year-over-year growth 2021-2026 (%)

• 6.4 Retail outlets and specialty stores - Market size and forecast 2021-2026 
• Exhibit 54: Chart on Retail outlets and specialty stores - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Retail outlets and specialty stores - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Retail outlets and specialty stores - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Retail outlets and specialty stores - Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 58: Market opportunity by Distribution Channel ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 60: Chart on Market share by geography 2021-2026 (%)
• Exhibit 61: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 62: Chart on Geographic comparison
• Exhibit 63: Data Table on Geographic comparison

• 8.3 North America - Market size and forecast 2021-2026
• Exhibit 64: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 65: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 66: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.4 Europe - Market size and forecast 2021-2026
• Exhibit 68: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.5 APAC - Market size and forecast 2021-2026
• Exhibit 72: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.6 South America - Market size and forecast 2021-2026
• Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.8 US - Market size and forecast 2021-2026
• Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.9 China - Market size and forecast 2021-2026
• Exhibit 88: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.10 Mexico - Market size and forecast 2021-2026
• Exhibit 92: Chart on Mexico - Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on Mexico - Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on Mexico - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on Mexico - Year-over-year growth 2021-2026 (%)

• 8.11 Russia - Market size and forecast 2021-2026
• Exhibit 96: Chart on Russia - Market size and forecast 2021-2026 ($ million)
• Exhibit 97: Data Table on Russia - Market size and forecast 2021-2026 ($ million)
• Exhibit 98: Chart on Russia - Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on Russia - Year-over-year growth 2021-2026 (%)

• 8.12 UK - Market size and forecast 2021-2026
• Exhibit 100: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 101: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 102: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.13 France - Market size and forecast 2021-2026
• Exhibit 104: Chart on France - Market size and forecast 2021-2026 ($ million)
• Exhibit 105: Data Table on France - Market size and forecast 2021-2026 ($ million)
• Exhibit 106: Chart on France - Year-over-year growth 2021-2026 (%)
• Exhibit 107: Data Table on France - Year-over-year growth 2021-2026 (%)

• 8.14 Market opportunity by geography 
• Exhibit 108: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 112: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 113: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 11.3 BMS Enterprises 
• Exhibit 115: BMS Enterprises - Overview
• Exhibit 116: BMS Enterprises - Product / Service
• Exhibit 117: BMS Enterprises - Key offerings

• 11.4 FUN FACTORY GmbH 
• Exhibit 118: FUN FACTORY GmbH - Overview
• Exhibit 119: FUN FACTORY GmbH - Product / Service
• Exhibit 120: FUN FACTORY GmbH - Key offerings

• 11.5 LELOi AB 
• Exhibit 121: LELOi AB - Overview
• Exhibit 122: LELOi AB - Product / Service
• Exhibit 123: LELOi AB - Key offerings

• 11.6 LifeStyles Healthcare Pte. Ltd. 
• Exhibit 124: LifeStyles Healthcare Pte. Ltd. - Overview
• Exhibit 125: LifeStyles Healthcare Pte. Ltd. - Product / Service
• Exhibit 126: LifeStyles Healthcare Pte. Ltd. - Key offerings

• 11.7 Lovehoney Group Ltd. 
• Exhibit 127: Lovehoney Group Ltd. - Overview
• Exhibit 128: Lovehoney Group Ltd. - Product / Service
• Exhibit 129: Lovehoney Group Ltd. - Key offerings

• 11.8 Luvu Brands Inc. 
• Exhibit 130: Luvu Brands Inc. - Overview
• Exhibit 131: Luvu Brands Inc. - Business segments
• Exhibit 132: Luvu Brands Inc. - Key offerings
• Exhibit 133: Luvu Brands Inc. - Segment focus

• 11.9 Reckitt Benckiser Group PLC 
• Exhibit 134: Reckitt Benckiser Group PLC - Overview
• Exhibit 135: Reckitt Benckiser Group PLC - Business segments
• Exhibit 136: Reckitt Benckiser Group PLC - Key offerings
• Exhibit 137: Reckitt Benckiser Group PLC - Segment focus

• 11.10 Tantus Inc. 
• Exhibit 138: Tantus Inc. - Overview
• Exhibit 139: Tantus Inc. - Product / Service
• Exhibit 140: Tantus Inc. - Key offerings

• 11.11 TENGA Co. Ltd. 
• Exhibit 141: TENGA Co. Ltd. - Overview
• Exhibit 142: TENGA Co. Ltd. - Product / Service
• Exhibit 143: TENGA Co. Ltd. - Key offerings

• 11.12 WOW Tech International GmbH 
• Exhibit 144: WOW Tech International GmbH - Overview
• Exhibit 145: WOW Tech International GmbH - Product / Service
• Exhibit 146: WOW Tech International GmbH - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 147: Inclusions checklist
• Exhibit 148: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 149: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 150: Research methodology
• Exhibit 151: Validation techniques employed for market sizing
• Exhibit 152: Information sources

• 12.5 List of abbreviations 
• Exhibit 153: List of abbreviations

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