SfN15: E-Prime and SMI Eye Tracking Fully Connected

BERLIN and PITTSBURGH, October 14, 2015 /PRNewswire/ --

- Psychology Software Tools (PST) and SensoMotoric Instruments (SMI) announce a new plug and play integration for SMI Eye Tracking and E-Prime stimulus presentation software

Psychology Software Tools (PST) and SensoMotoric Instruments (SMI) present a deep integration of their established technologies for psychology and neuroscience research. E-Prime® Extensions for SMI connect SMI Eye Tracking solutions with PST's renowned stimulus presentation software. Researchers can easily add eye tracking functionalities to their E-Prime experiments, create sophisticated paradigms and add interactive responses to gaze information. Both companies will demo the new possibilities for fields such as neurolinguistics, decision making and cognitive sciences at this week`s SfN 2015 conference, the premier venue for Neuroscientists around the world (Chicago/USA, October 18-21, 2015, SMI booth 605, PST booth 663).

     (Photo: http://photos.prnewswire.com/prnh/20151014/277046 )

With E-Prime® Extensions for SMI, the SMI RED250mobile and other SMI Eye Tracking solutions are directly controlled from E-Prime's experiment design environment. This allows researchers to realize sophisticated experimental designs relying on E-Prime's timing and flexibility, including gaze-contingent functionalities where the display changes depending on a participant's gaze. This technique is employed to verify target fixation in EEG studies, for establishing infant habituation or to selectively display information on the fovea in reading research, and in many more fields. During the experiment, feedback on gaze behavior can be show to participants for training.

For analysis of attention pattern and behavior, gaze direction, pupil and eye movement data are readily available in E-Prime. At the same time, SMI's BeGaze software provides fully compatible tools for in-depth eye tracking analysis of E-Prime experiments, including visualizations, powerful AOI analysis as well as comprehensive statistics on fixations and saccades.

E-Prime and E-Prime® Extensions for SMI will be available by the end of 2015. A Starter Program is offered by PST for E-Prime® Extensions for SMI customers to help them implement their first eye tracking experiment using the extension.

E-Prime® Extensions for SMI is compatible with a wide range of SMI's Scientific Eye Tracking solutions which provide reliable eye and gaze information in diverse scenarios. Screen-based devices include portable systems which run from a laptop; ideal for scientific-grade studies at schools and other real-life locations. Specialized devices are available for MRI applications, while SMI Eye Tracking Glasses 2w enable interactive studies in daily scenarios. SMI Eye Tracker can be easily synchronized with other devices using software messages, TTL trigger and other tools.

E-Prime® Extensions for SMI add to the range of capabilities of SMI Eye Tracking Connected. Via dedicated protocols, plug-ins and other options, SMI Eye Tracking can easily be combined with leading partner solutions in fields ranging from multimodal cognition research to virtual reality.

Dale Christopher, General Manager, Psychology Software Tools, Inc. (PST): "PST is excited to announce our new partnership with SMI with the release of the E-Prime® Extensions for SMI (EESMI) software. The integration with SMI's wide range of eye trackers creates new possibilities for the E-Prime community and SMI's existing E-Prime user base. Collaborating with the skilled and enthusiastic SMI organization made an otherwise difficult development process easy. To have a comprehensive, integrated solution spanning desktop, mobile, and fMRI eye tracking has long been a goal for us and to finally realize it is a large step forward for PST."  

Meike Mischo, Product Manager, SensoMotoric Instruments (SMI): "The team at PST worked closely with us to create this streamlined integration of our established tools, their stimulus presentation software and our eye tracking solutions. The E-Prime® Extensions for SMI add to the range of options which connect SMI Eye Tracking with partner software, with EEG and other external sensors. This way, researchers can flexibly combine SMI Eye Tracking with the solutions needed for their research."

About SMI 

SensoMotoric Instruments (SMI) is a world leader in eye tracking technology, developing and marketing eye & gaze tracking solutions for scientists and professionals, OEM and medical solutions for a wide range of applications. Find out more at http://www.smivision.com. Follow @SMIeyetracking on Facebook, Flickr, YouTube and Twitter.

Media Contacts
SensoMotoric Instruments GmbH (SMI)
Stefanie Gehrke
+49(0)172-3808-537
[email protected]

SOURCE SensoMotoric Instruments GmbH (SMI)