SG360° and Kitewheel Partner to Provide Real Time Insight into Omnichannel Marketing Efforts

WHEELING, Ill., March 21, 2017 /PRNewswire/ -- SG360°, a leading direct marketing solutions provider, today announced a partnership agreement with Kitewheel, provider of the Customer Journey Hub. Under this agreement, Kitewheel will power an omnichannel marketing offering from SG360° that will enable more effective customer journeys.

"SG360° has been a leading advocate for omnichannel marketing solutions, and this partnership with Kitewheel is an excellent example of SG360°'s effort to support client omnichannel systems," said Mary Lee Schneider, SG360° CEO. "Our Kitewheel solution enables marketers to integrate their existing technology investments with customer data to drive real-time application of personalized communications.  This in turn allows them to adjust tactics and improve results," she added.

In 2016, SG360° co-sponsored a whitepaper titled From Theory to Practice: A Roadmap to "Omnichannel" Activation with the Data and Marketing Association (DMA), the Winterberry Group, Acxiom, and Criteo—highlighting the challenges marketers face in reaching their desired audience given the myriad of data,  channels, devices, and marketing technologies available. SG360°'s partnership with Kitewheel represents the company's ongoing priority to identify solutions that help brands orchestrate and navigate effective omnichannel marketing programs.

"At Kitewheel, we are strong believers that the marketing channel is less important than the quality and timing of the message. We're excited to bring that mentality to enabling SG360°'s omnichannel approach to print and digital," said Mark Smith, President of Kitewheel. "By looking at the customer journey in its entirety, we can more accurately predict the messages that will most resonate with individual consumers, and enable SG360°'s clients see even better returns on their marketing investments through this enhanced personalization."

The Kitewheel Customer Engagement hub enhances SG360°'s portfolio of solutions and services that facilitate the delivery of highly-customized, innovative direct marketing communications.

About SG360°

SG360° is an industry-leading printing and direct marketing services provider that offers multichannel marketing solutions. Its services range from research and strategy to concept and execution and include multichannel marketing, direct mail, data analytics, and fulfillment, among other services. Headquartered in Wheeling, Ill., it was founded in 1956 and has annual revenues of $300 million. Besides Wheeling, it has locations elsewhere in Illinois and also in California, Michigan, Minnesota, New Jersey, New York and Texas.  More information is available at www.sg360.com.    

About Kitewheel

Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touch points for brands and their agencies. Kitewheel's innovative Customer Journey Hub visually unifies disparate systems, touch points and technologies to provide seamless customer experiences that drive real-time revenue as well as long term loyalty.

Kitewheel has more than 25 of the world's leading marketing agencies as active partners, including the top five agency groups Omnicom, WPP, Publicis and Havas, and was named a Gartner Cool Vendor in 2014 and included in the 2016 Gartner Magic Quadrant for Digital Marketing Hubs. Kitewheel serves its global partner base from offices in Boston, New York City and London. For more information, please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn.

SOURCE SG360