Shanghai Jewellery Fair 2018: A smorgasbord of inspiring concepts

SHANGHAI, Dec. 7, 2018 /PRNewswire/ -- Innovation and disruption of industry status quo continue to be at the centre of the 2018 China International Gold, Jewellery & Gem Fair – Shanghai, organized by UBM, as jewellery and gemstone exhibitors continue to find creative marketing outlets. The fair features nearly 300 exhibitors from 14 countries and regions including Canada, Italy, Japan, Korea, Mainland China, Malaysia, Mexico, Philippines, Singapore, Sri Lanka, Thailand, the United States, Hong Kong and Taiwan.

The Shanghai Jewellery Fair, which opens from 7 to 10 December at the Shanghai World Expo Exhibition & Convention Center, offers a fascinating look at jewellery alliances with fashion products, such as clothing, handbags, leather, cosmetics, home furnishings and artworks. "In today's competitive market, you need to be collaborative. It is amazing how eager people who share our vision have come to help make it a reality," says Teddy Tan, Event Manager - China Jewellery Fairs, UBM Asia.

That vision, now known as Jewellery Life Pavilion 2.0, came into fruition in 2017 and was unveiled the same year. Unconventional brand partnerships, such as jewellery with other fashion products, are back this year after the resounding market debut. "The pavilion gave jewellers and independent fashion designers the platform to reach traders targeting young Chinese consumers who are looking for unique ways to express themselves," says Mr Tan.

Featured under the pavilion are several notable jewellers, including Kelly Xie Fine Jewelry, Chic Chu Fine Jewelry, designer brand Alice, and international precious gems supplier P.N. Gems. Joining them are overseas fashion brands, such as PERA (Singapore), WannaSuvarnamani Co Ltd (Thailand), KitSilver Jewellery (Philippines) and ANC (Thailand).

Designer Pavilion

As relevant as ever are Shanghai Jewellery Fair staples from the Designer Pavilion: professional designers from home and abroad that showcase to the fair's global audience their high-quality jewellery with rich aesthetics. Buyers get insights into current designer viewpoints and market trends through their work. "New collections from designers are always long-awaited. Buyers are keen to find out what boundaries the designers have stretched this time," Mr Tan said of the fair's iconic feature.

Chinese Culture Pavilion

Yet another confirmation of the Shanghai Jewellery Fair's non-stop evolution is the debut this year of the Chinese Culture Pavilion. Playing a key role in this pavilion are five elements that are central to Chinese Culture – metal, wood, water, fire and earth – which represent the five kinds of energy that make up the universe. Exhibitors will showcase related products in booths under the corresponding five themes, allowing buyers to find products easily.

"New experimentation not only confirm our extraordinary dynamism as fair organisers but that of the industry at large. Together with our exhibitors, we explore the market's changing needs and interests and build our offerings around them, such as this new pavilion," says Mr Tan.

Learning forums, networking socials and more

Aside from the variety of jewellery, related products and services animating the booths, the Shanghai Jewellery Fair will also feature knowledge seminars and networking opportunities. These opportunities to learn as well as to socialize will offer a rich menu of insights as speakers discuss the latest market trends. 

"Industry experts and company decision makers make up our list of speakers dishing out inspirational messages on creating business opportunities," says Mr Tan. "Our seminars are viewed favourably and are often well-attended," he added.

Adding to the business-with-pleasure mix at the fair are enjoyable onsite activities that participants can indulge themselves in. One of these is "Mirage," where featured artists from Southeast Asia will demonstrate their talents in painting or drawing and visitors can themselves draw or paint under the guidance of the featured artist.

In addition, UBM Asia is partnering with 3D printing technology specialist iiiMark 3D and Aimier, a Community organization in China, in organizing a fun activity at the fair, called "Everyone could be a designer." Under the guidance of a professional jewellery designer, art works by physically or mentally challenged children under the patronage of Aimier will be made into jewellery via 3D printing technology. Any funds raised through the sale of the jewellery onsite will support Aimier.  Visitors are also encouraged to bring their children's artworks so they could be customized into jewellery products using 3D printing technology. Participants who submit their children's art work can expect to receive the finished jewellery after 7 to 10 days.

UBM Global Jewellery Events Calendar 2019

The China International Gold, Jewellery & Gem Fair – Shanghai is organised by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organiser in the world. Please visit www.ubm.com/asia for more information about our presence in Asia.

SOURCE UBM China (Guangzhou) Co., Ltd

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