Shareablee Announces Partnership with Cox Media Group
Cox Media Group to use Shareablee's social insights to drive engagement across seventy television, radio, newspaper and pure play brands
NEW YORK, March 9, 2016 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm, today announced a partnership with Cox Media Group. As part of the partnership, Shareablee will provide key social media growth and engagement metrics to over 70 brands in Cox Media Group's portfolio, which includes television, radio, newspaper and pure play digital properties. Cox Media Group will use Shareablee's data and audience insights to increase referral traffic and live viewing from social media, as well as grow digital subscriptions and brand awareness.
"Using Shareablee's in-depth audience insights, we can provide our audience across more than 70 brands with content tailored to their interests and interactions," said Apryl Pilolli, manager of social media analytics at Cox Media Group. "Shareablee's comprehensive data, deep understanding of the local media vertical, API and unsurpassed client services involvement were also key deciding factors in our selection of the social analytics product."
Shareablee founder and CEO, Tania Yuki, added, "We are thrilled to be providing actionable, predictive insights and analytics to Cox Media Group. As we see social engagement continue to grow in the local media vertical, there is a tremendous opportunity for Cox Media Group to offer their audiences more of the content they want, resulting in increased traffic and monetization."
Cox Media Group joins Shareablee's roster of platform clients consisting of many of the top media companies, including Fox News, Sinclair Broadcast Group, Warner Bros, Hulu, NBC, FOX Sports, AOL and Facebook. In February, the company announced a 300 percent year over year growth and a milestone 200 clients.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading destination for online coupon codes and grocery deals. The company's operations currently include 14 broadcast television stations and one local cable channel, 60 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, and YouTube.
CONTACT: Kara Lawson, 1-917-808-6402, [email protected]
SOURCE Shareablee
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