Shareablee Ranks Top Ten TV Networks in September 2015
FOX breaks into Top Ten; BBC America sees largest growth in September
NEW YORK, Oct. 20, 2015 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released a September ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 483 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube. Engagement for TV networks remained flat compared to August 2015.
FOX broke into the Top Ten in September, driven by the premieres of Empire which topped Fall primetime TV shows with 6.8 million actions, and Scream Queens, which scored number one among new Fall primetime TV shows with 4.6 million actions. ABC ranked number one on Facebook with 36.1 million actions, NBC ranked number one on YouTube and Tumblr with a combined 2.4 million actions, and ESPN ranked number one on Twitter and Instagram with 9.4 and 36.4 million actions, respectively. Fox News topped the news category with 28.3 million actions. BBC America grew 151 percent, the largest growth in the TV Network category during the month of September, driven by Doctor Who's 245 percent growth in total social actions, which premiered on September 19. NBC captured the most social amplification (shares and retweets) of any TV network with 8.4 million shares and retweets on Facebook and Twitter, and also scored the top engaged show on Tumblr: The Tonight Show Starring Jimmy Fallon.
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Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence September 2015 | |||||
|
Rank |
Network |
Total Actionsi YouTube Tumblr |
Total Contentii YouTube Tumblr |
Actions to Fans Indexiii YouTube |
Fans & Followersiv YouTube |
|
Category Average |
8.6M |
4,323 |
100 |
49.6M | |
|
1. |
ESPN |
66.9M |
16,027 |
288% |
120.3M |
|
2. |
ABC |
53.2M |
19,300 |
141% |
195,.2M |
|
3. |
NBC |
47M |
18,465 |
155% |
156.5M |
|
4. |
Telemundo |
37.6M |
14,052 |
522% |
37.3M |
|
5. |
Fox News |
28.3M |
12,039 |
427% |
34.3M |
|
6. |
Univision |
25.4M |
19,089 |
227% |
57.9M |
|
7. |
MTV |
23.5M |
6,405 |
83% |
147.1M |
|
8. |
FOX |
21.8M |
8,944 |
31% |
365.8M |
|
9. |
CBS |
19M |
16,355 |
43% |
229.2M |
|
10. |
E! |
15.1M |
7,847 |
183% |
43.1M |
|
i Total actions metric includes the total volume of post-level likes, shares, favorites, retweets, comments, reblogs and dislikes for all properties under each brand across platforms. ii Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms. iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks. (Does not included Tumblr.) iv Total fans/followers includes average fans/followers for all properties under each brand as of September 30, 2015. (Does not include Tumblr.) |
Other notable findings include:
- The Top Five TV shows by engagement: SportsCenter, ESPN (35 million actions), The Tonight Show Starring Jimmy Fallon, NBC (12.7 million actions), El Senor de los Cielos, Telemundo (10.3 million actions), Grey's Anatomy, ABC (6.8 million actions), Empire, FOX (6.8 million actions)
- The Top Five TV Networks on Facebook: ABC (36.1 million actions), NBC (36.1 million actions), Telemundo (34.3 million actions), Fox News (26.3 million actions), ESPN (21.1 million actions)
- The Top Five Networks on Twitter: ESPN (9.4 million actions), ABC (3.1 million actions), NBC (2.7 million actions), FOX (1.6 million actions), MTV (1.5 million actions)
- The Top Five Networks on Instagram: ESPN (36.4 million actions), ABC (12.7 million actions), MTV (7.8 million actions), E! (7.1 million actions), FOX (7 million actions)
- The Top Five Networks on YouTube: NBC (2.1 million actions), ABC (1.3 million actions), FOX (721.8 thousand actions), CBS (227.3 thousand actions), Comedy Central (221.9 thousand actions)
About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, and YouTube.
Media Contact:
Kara Lawson
Email: kara@shareablee.com
Mobile: +1.917.808.6402
SOURCE Shareablee Inc
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