Shareablee Releases January TV Networks Cross-Platform Social Engagement Ranking

Instagram Leads with 68x More Content Engagement than Twitter, 13x More Engagement Than Facebook

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Shareablee

Feb 18, 2014, 08:20 ET

NEW YORK, Feb. 18, 2014 /PRNewswire/ -- Shareablee, Inc. (www.shareablee.com), the leading social business intelligence platform, today released its Cross-Platform Social Engagement Ranking.

Measuring unified social audiences on over 110 Broadcast and Cable Networks (Facebook, Twitter and Instagram), Shareablee has identified January's top social performers, and the increasingly critical engagement platform: Instagram.

"Although Instagram followers represent just 1% of the TV network social population compared to Facebook and Twitter, it accounted for 21% of the engaged audience, generating 68 times more engagement per post than Twitter" said Tania Yuki CEO of Shareablee. "This reveals huge returns for first-mover Networks on Instagram – nearly 40% of TV Networks have not even joined the platform. Although Facebook still owns 71% of all social actions in this category, audiences are opting for ever more visual ways to interact with their favorite programs, and that means Instagram."

Cross-Platform Social Engagement Ranking of TV Networks  
(Facebook, Twitter, Instagram)
Source: Shareablee Social Loyalty Platform January 2014 Report

TV Networks

Cross Platform
Unique Engaged
Audience

Cross
Platform
Actions

Cross
Platform
Amplification

Category Average
TV Networks

286,574

501,360

52,355

1. BET

4,108,153

6,237,831

406,267

2. ESPN

3,786,904

6,928,569

1,240,588

3. MTV

2,815,686

4,492,833

179,578

4. CNN

2,073,825

4,178,776

598,514

5. ABC Family

1,989,642

3,642,139

30,214

Cross Platform Actions include all Likes, Shares and Comments (Facebook),
Retweets, Favorites (Twitter), and Likes, Comments (Instagram).
Unique Engaged Audience are the number of people engaging in total,
without duplication.
Amplification is the sum of all earned actions (Shares and Retweets.)

Other Findings:                              

  • Across Broadcast TV Networks, ABC leads social word of mouth. ABC's audiences shared and retweeted content 4X more than the average broadcast property.
  • BET engaged 79% of its social community uniquely in January, resulting in 720% higher activation than the overall category. NFL Network and ABC Family were also strong performers, engaging 52% of their combined community.  
  • Bloomberg TV's social audiences are twice as loyal: 28% of their audiences returned from December, compared with a category average of just 14%.

About Shareablee 

Shareablee is a social business intelligence platform that provides competitive benchmarking and actionable analytics for marketers.

For a full profile on the State of Social TV, please join our webinar on February 19th, at 2pm: http://bit.ly/1aP4ZfB

Carmen Hammond
Shareablee
551-574-1192
[email protected]

SOURCE Shareablee