Shareablee Releases Social Publisher Ranking for October 2014
Entertainment Weekly enters the top 10 for the first time and Billboard has the largest growth in October
NEW YORK, Nov. 6, 2014 /PRNewswire/ -- Shareablee Inc. (http://www.shareablee.com), the leading social media benchmarking and audience engagement analysis firm, released today its monthly Social Publisher Ranking. The October ranking reveals audiences engaging with publishing properties on social media in the US, with a total volume of 412.5M actions generated on Facebook, 27M on Twitter and 185.5M on Instagram.
National Geographic led the top 10 ranking for the fifth consecutive month, drawing 67.8M engaged actions across Facebook, Twitter and Instagram. Of the top 10, Billboard had the highest growth in engagement (30%) followed closely by Entertainment Weekly (26%).
Publishers' social activity is expanding across the various platforms, especially shown by the increased share of voice on Instagram. Since August, total actions on Instagram have grown by 22%. In October, the Fashion & Style (7.1M) and Entertainment (3.3M) publishing categories have the largest number of total actions on Instagram.
|
Social Publisher Ranking Top US Print and Online Publishers October 2014 | |||||||
|
Publisher |
Parent Company |
Total Actionsi |
Unique Engaged Audienceii
(000) |
% Actionsiii |
% Actions |
% | |
|
Industry Average |
661 |
321 |
65.98% |
4.32% |
29.70% | ||
|
1 |
National Geographic |
National Geographic Society |
67,812 |
3,313 |
9.20% |
0.23% |
90.57% |
|
2 |
The Huffington Post |
AOL |
13,258 |
7,170 |
94.39% |
4.18% |
1.44% |
|
3 |
BuzzFeed |
BuzzFeed, Inc. |
11,036 |
6,542 |
79.26% |
11.35% |
9.38% |
|
4 |
Billboard |
Prometheus Global Media |
8,927 |
6,376 |
90.60% |
7.44% |
1.95% |
|
5 |
Bleacher Report |
Turner Sports |
8,031 |
3,626 |
69.69% |
22.12% |
8.19% |
|
6 |
J-14 Magazine |
Bauer Publishing |
7,493 |
3,291 |
98.94% |
0.80% |
0.26% |
|
7 |
People.com |
Time Inc. |
7,369 |
3,533 |
88.67% |
3.26% |
8.07% |
|
8 |
Us Weekly |
Wenner Media |
5,896 |
3,681 |
90.96% |
2.52% |
6.52% |
|
9 |
Entertainment Weekly |
Time Inc. |
5,403 |
3,971 |
94.91% |
3.68% |
1.41% |
|
10 |
Vogue |
Conde Nast |
5,246 |
667 |
23.53% |
2.73% |
73.73% |
|
i The total actions metric includes post-level likes, shares, favorites, retweets and comments. ii Unique engaged audience metric references the number of people who engaged with the brand on Facebook. iii % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to a platform. |
The top performing publisher categories ranked by volume of social media actions across all platforms were:
1. Entertainment (72.52M)
a. BuzzFeed (11.04M)
b. Billboard (8.93M)
c. People.com (7.37M)
2. General News (40.62M)
a. The Huffington Post (13.26M)
b. TIME (4.80M)
c. The New York Times (4.76M)
3. Fashion & Style (22.50M)
a. Vogue (5.25M)
b. Harper's Bazaar (3.92M)
c. Cosmopolitan (3.44M)
Fastest growing categories by volume of social media actions were:
1. Sports – 315%
Fastest growing title was Sports Illustrated with 80% growth.
2. Auto – 75%
Fastest growing properties for the category were Yahoo! Autos, Car and Driver and Automobile Magazine, which grew 1,363%, 65% and 54%, respectively.
3. Fashion & Style – 74%
Driven largely by Yahoo! Shine and Refinery29 with 191% and 55% growth, respectively.
The Shareablee Social Publisher Ranking is made available shortly after the beginning of the following month. To access the full rankings that include breakouts across publishing categories, please visit https://shareablee.wufoo.com/forms/download-the-publisher-rankings/.
To subscribe to Shareablee rankings, please visit https://shareablee.wufoo.com/forms/subscribe-to-the-shareablee-newsletter/.
Members of the press, please register at http://www.shareablee.com/press for advanced access.
About the Shareablee Social Publisher Ranking
The Shareablee Social Publisher Ranking provides advertisers with a data-driven assessment of publishers' social media power. To subscribe, please visit https://shareablee.wufoo.com/forms/subscribe-to-the-shareablee-newsletter/.
About Shareablee Inc.
Launched in 2013, Shareablee Inc. (http://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.
Media Contact | Tracy David
[email protected]
SOURCE Shareablee
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