ShareBuilder from ING DIRECT Investing Launches IPO Center for Self-directed Investors

SEATTLE, May 9, 2012 /PRNewswire/ -- ShareBuilder from ING DIRECT Investing has introduced a new online IPO Center providing the latest news, dates and performance information to help self-directed investors track recent and soon-to-come initial public offerings ("IPOs") and determine what new-to-market securities may be a good fit for their portfolios.

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Through the IPO Center, customers have direct access to a full calendar of upcoming offerings and details on each, including company fundamentals and the issuers' prospectuses.  For recent IPOs, the center links to detailed quotes and performance pages featuring more in-depth information and tools including interactive charts, key stats and ratios, and the ability to buy or sell securities in just a few clicks.

"With the IPO market picking back up and several large and highly anticipated offerings around the corner, now is a great time to boost our IPO news and content – to help investors learn about the IPO market and make smart investing decisions," said Dan Greenshields, president of ING DIRECT Investing. "Our objective is to educate customers by helping them help themselves, and we look forward to adding more research, reports and educational content to our IPO Center in the near future."

ShareBuilder's IPO Center was introduced in conjunction with a number of new research and trading tools for active investors including:

• New Trade Types – ShareBuilder recently added Trailing Stops to its list of trade types, allowing investors to set stop loss orders at a percentage level or dollar amount below market price. This adds to a full stable of trading options for investors, including: Market, Limit, Stop-Loss, Stop-Limit and Market on Close.
• Customizable Charts – Customers can now view their buy and sell transactions as key "events" on stocks charts, as well as other market events including dividends, earnings, splits, ratings changes and other news.  This offers a visual history of how key events impacted share price and where customers' trading plays fit into the mix. 
• Quick-Quote Toolbar – A new easy-to-use pop-up toolbar allows customers to check portfolio holdings, watch lists, news and markets – or look up a symbol and place a quick trade – from anywhere within the research center.

"In today's markets, it is crucial investors take a proactive, disciplined approach to their investments," Greenshields said. "We're committed to providing quality, easy-to-use tools and information to help investors generate ideas and make smart investing decisions."

ShareBuilder offers multiple ways to invest in securities, with a full selection of real-time market, limit and stop-loss order types, or through our proprietary Automatic Investing(1) platform, which enables customers to schedule partial-share purchases of stocks, mutual funds and ETFs – ahead of time and with reduced commissions.

For more information, visit www.sharebuilder.com.

(1) Automatic investments are recurring or one-time purchases on Tuesdays.  All sales are made real-time and are subject to real-time commissions.

About ShareBuilder
ShareBuilder is a service of ING DIRECT Investing, a leading online brokerage for investors who have long-term financial goals and want to say goodbye to investing complexity. Whether you're a seasoned investor or just getting started, ShareBuilder has what Americans need to help secure their financial future without sacrificing their lives to the stock market. No minimum balance required when you open an account and pay low commissions when investing. Trade when you want, any amount you want, and what you want — stocks, exchange-traded funds, mutual funds, options and retirement solutions.

ShareBuilder is a service of ING DIRECT Investing, Inc. Securities products are offered by ING DIRECT Investing, Inc., a registered broker-dealer and member FINRA/SIPC. ING DIRECT Investing is a subsidiary of ING Bank, fsb. Follow us on Twitter and Facebook.

ING Bank, fsb, and its subsidiaries, including ShareBuilder Corporation, have been acquired by Capital One Financial Corporation and are no longer affiliated with ING Groep N.V. ("ING"). The trademarks ING, ING DIRECT, ING Lion, and the ING Lion logo, alone or as a part of any trademark, logo, work or domain name are trademarks of ING and are used by permission.

Securities products are: Not FDIC insured - Not Bank guaranteed - May lose value

Media Relations Contact:
Alison Cahill Rouse
[email protected] 
917-653-7592

SOURCE ShareBuilder