MCLEAN, Va., Nov. 6, 2015 /PRNewswire/ -- Recognizing that there is nothing quite like the thrill of opening a gift, the Paper and Packaging – How Life Unfolds™ campaign, in partnership with Macy's, offers shoppers the chance to send joy and excitement to children spending the holidays in local hospitals. The #sharepackage program encourages holiday shoppers to give back by filling a prepaid, pre-addressed box for their local children's hospital. Gift givers are guided by a list of items suggested by the hospitals and printed on the #sharepackage boxes.
The Paper & Packaging – How Life Unfolds™ campaign, will distribute 25,000 #sharepackage boxes at nine Macy's holiday events across the country. The #sharepackage boxes will be available beginning Nov. 7 with the lighting of Macy's Great Tree and opening of Macy's Santaland in Chicago, and will include Santalands in Minneapolis, Philadelphia, Seattle and Portland, Oregon, as well as at the holiday tree-lighting ceremonies in Atlanta, Boston and San Francisco. Gift givers are encouraged to share the holiday spirit with others by posting their #SharePackage moment on social media and to see how others experienced the giving at www.howlifeunfolds.com/sharepackage.
"The Paper and Packaging - How Life Unfolds™ campaign recognizes how paper and packaging bring people together during the holidays and how essential they are to holiday events and giving," said Mary Anne Hansan, Paper and Packaging Board executive director. "The #sharepackage program provides an easy, personal way to spread cheer to sick children and their families."
"We're happy to help develop yet another way to spread joy this holiday season," said Amy Kule, group vice president, Macy's Parade & Entertainment Group. "Our holiday events are about cheer and the spirit of giving back this time of year. #Sharepackage is a great way to spread goodwill and joy with others less fortunate."
Distribution of the 25,000 #sharepackage boxes to nine children's facilities includes the Ann & Robert H. Lurie Children's Hospital of Chicago, Seattle Children's Hospital, Children's Health Care Foundation in Minnesota, OHSU Doernbecher Children's Hospital, UC Davis Children's Hospital, Boston Children's Hospital, the Children's Hospital of Philadelphia, the Children's Hospital at Montefiore and the Children's Hospital of Georgia.
The Paper and Packaging Board establishes and guides promotions designed to slow the decline in paper use and expand demand for paper-based packaging products. Almost 60 U.S. manufacturers and importers of these products collectively fund the board's efforts, including the Paper & Packaging – How Life Unfolds™ campaign.
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SOURCE Paper and Packaging Board