SAN FRANCISCO, May 28, 2013 /PRNewswire/ -- Native advertising company Sharethrough today announced that it will host the 2nd ever Native Advertising Summit on Thursday, June 27 at the W – Midtown in Atlanta, Georgia. Attendees will hear from the world's leading brands, agencies and publishers as they highlight the monumental changes taking place within the online advertising landscape and hear about what is coming next.
The Summit format will be a combination of panels, case studies, and fireside chats that aim to explore the relationship between brands, consumers, and technology. Fortune 500 companies such as Coca-Cola, Gap, AT&T, and Porsche will headline the Summit, and discussion topics will be centered on content creation, ad measurement, mobile strategy, and the shifting roles of media companies. The current speaking roster also includes executives from Gawker, Turner Media Group, Forbes, Moxie, Buzzfeed, Mindshare, BLiNQ Media, Refinery 29, Fitzgerald and Company, 22squared, The Awl, GOOD, and StumbleUpon. Daryl Evans, vice president, consumer advertising and marketing communications at AT&T, will deliver the keynote presentation.
The inaugural Summit, which took place in New York City on February 27th, drew significant attention from both the technology and media industries. One of the key panels, titled "Beyond Church and State", brought together a panel of publishers for a landmark conversation around the issues around native advertising and brand content. Eddy Moretti, Chief Creative Officer of Vice; James Del, executive director of Gawker; Kimberly Lau, VP and general manager of The Atlantic Digital; and Paul Greenberg, CEO of College Humor Media; and moderator Teressa Iezzi of Fast Company, addressed how advertising has changed, how marketing teams are now involved in the editorial process, what the guidelines are for brand content creation, and who is ultimately accountable for these campaigns. This panel, along with others, showcased the appetite for increased clarity around native advertising and the new world of media.
"With the high profile acquisition of Tumblr and Yahoo's aggressive entry into native advertising, now the two largest platforms on the internet — Yahoo and Facebook — are investing in native-first monetization strategies. It's clear that this is a profound moment for our industry, " said Dan Greenberg, CEO and co-founder of Sharethrough. "At Sharethrough, our mission is to bring native advertising technology to publishers across the rest of the web. We believe in an advertising industry driven by choice and content, and the Native Ad Summit Series brings together industry leaders in technology, media, and publishing to discuss and define this next chapter of digital advertising. Speakers and details for the next Native Ad Summits in Chicago, New York, and San Francisco are already coming together, so stay tuned."
While seating is limited for NAS-Atlanta, please visit http://summit.nativeadvertising.com for the full speaking lineup, schedule, and registration details.
Sharethrough is the leading provider of mobile and desktop native advertising technology solutions for brands and publishers. Fortune 1000 brands and their agencies work with Sharethrough to guarantee audiences and maximize social engagement for their original branded content, and web publishers partner with Sharethrough to create native, non-interruptive brand content placements via the Sharethrough native advertising platform. Founded in 2008, the company now has 85 full-time employees and is headquartered in San Francisco with offices in New York and Chicago. Sharethrough is privately held and please visit http://www.sharethrough.com to learn more.