Sharethrough Partners with BrightRoll DSP from Yahoo for Programmatic Native

SAN FRANCISCO, May 9, 2017 /PRNewswire/ -- Sharethrough, the industry's leading native advertising supply side platform, today announced that it has integrated with the BrightRoll DSP from Yahoo as a demand source for programmatic native advertising. Advertisers turn to the BrightRoll DSP for omnichannel digital advertising, and now they can extend their reach to native with supply from Sharethrough.

As a new supply partner, Sharethrough has been specifically selected and integrated into the BrightRoll DSP, Yahoo's programmatic platform for digital video, display, and native advertising across devices. The Sharethrough Exchange helps advertisers achieve performance at scale serving 4.5 billion impressions each month, reaching 196 million unique browsers in the US alone with a premium publisher network of over 1200 sites and apps.

"We are delighted to announce our partnership with one of the leading programmatic platforms in the industry, the BrightRoll DSP," said Alex White, VP of Product Marketing, Sharethrough. "Native advertising is now easily accessible to all programmatic buyers, and BrightRoll advertisers will be able to easily scale high-impact native placements through the Sharethrough Exchange."

The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo's wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll's advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.

"Native ads can deliver higher ROI for advertisers and publishers while making the ad experience seamless for users - a true win-win-win. As a leader in native advertising, Sharethrough has built a programmatic marketplace of inventory that we can count on to perform and scale," said Greg MacDonald, Senior Director of Programmatic Supply at Yahoo.

About Sharethrough
Founded in 2008, Sharethrough is the leading global native advertising platform, helping publishers maximize revenue and brands earn meaningful attention by powering ads that fit into - rather than interrupt - the audience experience. Sharethrough's flagship product, Sharethrough for Publishers (SFP), is a native advertising Supply Side Platform used by the world's largest publishers to power their complete monetization strategy for in-feed native ad inventory across mobile, tablet and desktop. Sharethrough is headquartered in San Francisco, with offices in New York, Chicago, Los Angeles, Austin, Detroit, London, Tokyo and Toronto.

About Yahoo
Yahoo is a guide focused on informing, connecting, and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC), and the Europe, Middle East, and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).

SOURCE Sharethrough

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